September 1, 2007
Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when …More...
August 31, 2007
GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group
MICHAEL BAUM, president, The Guild
MONIQUE BERGER, director of print production, The Territory Ahead
JOHN BORTA, managing director, Expo Marketing Group
SUZANNE CAMPBELL, director, catalog creative, Office Depot
August 30, 2007
(Direct Newsline) List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc. Several list providers, including American List Counsel and IMS List Management, are owed five- or six-figure sums. So are data …More...
August 30, 2007
Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth. Marketers in various industries have jumped on the SEM bandwagon, recognizing that search is about as close to the holy grail of advertising …More...
August 23, 2007
Melissa Dowling has been named editor-in-chief of Multichannel Merchant, effectively immediately.
She replaces Sherry Chiger, who left the magazine in June.
Dowling will have the primary responsibility of developing content across a multimedia franchise that includes Multichannel Merchant magazine, its …
August 16, 2007
At the Direct Marketing Association’s List Day event in New York on Aug. 2, Specialists Marketing Services president Lon Mandel said his companies would acquire two firms over the next 45 days. The first one was officially announced Wednesday.
The Weehawken, NJ-based …
September 1, 2003
What started out as a rough year for North Adams, MA-based global gifts marketer Eziba seems to be improving.
First there was a harrowing roof collapse at its third-party fulfillment provider’s warehouse that ruined merchandise and disrupted sales. Then Eziba …
August 4, 2007
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, …More...
August 1, 2007
Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don’t ever seem to see the whole system or the …More...