May 1, 2006




THE MONEY TREE

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself with the everyday challenges of building and sustaining an enterprise in a fiercely competitive environment. What …

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In Channel Integration, Cross Channel

May 1, 2006




Case Study: Marketsmith Helps Tumi Determine Core Customer

To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week’s Direct Media Client Conference & Co-op.
During the session …

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In Data & Analytics, Lists & Data - Buisness

May 1, 2006




Gaps across the channels

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at most retailers. A seemingly simple task of returning an online purchase to a Gap …

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In Channel Integration, CRM

May 1, 2006




New lists

Business Catalog Buyers Powerbase
The buyer files of 17 business products merchants — including Amsterdam Printing, G. Neil, PaperDirect, and Union Pen — have been combined to create this database of nearly 657,000 12-month buyers. Customers include business owners, C-level executives, and administrative assistants; …

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In Uncategorized

May 1, 2006




The Ones to Watch

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the skill sets needed to excel today are increasingly sophisticated, yet a solid understanding of direct marketing …

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In Channel Integration, Cross Channel

May 1, 2006




February’s catching up

Used to be that the number of consumer catalogs received plummeted between January — at one time the most voluminous month of the year — and February. This year, at least, the gap between January and February has closed considerably, according to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 20, 2006




It’s Good to Be the King

You may think it goes without saying that it’s good to come in first, but nothing in the search industry goes with saying, or measuring either. That’s why a recent survey conducted by Jupiter Media for search engine …

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In WEB CHANNEL: SEO/SEM

April 19, 2006




Doldrums Continue for Sharper Image

San Francisco-based electronic gifts merchant Sharper Image Corp. (Nasdaq: SHRP) reported lower fourth-quarter and annual earnings amid a slew of fiscal declines for the quarter and fiscal year ended Jan. 31.
For the year, total revenue dropped 12%, to $669.0 million from last …

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In News

April 14, 2006




SuperPages to Get Mom and Pop Googling

Eric Chandler is in an enviable position: Advertisers want to give his company more business than he can accept.
Chandler heads up SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services. And there are more small businesses …

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In WEB CHANNEL: SEO/SEM

April 11, 2006




Live from NCOF: It’s a Jungle in Here

Orlando, FL—Congratulations are in order for John Giangrande: The account executive with distribution consulting and systems provider Fortna was the winner of the NCOF version of “Survivor.” In “60 Ideas in 60 Minutes: Fulfillment ‘Survivor’ Style,” a session hosted by Catherine …

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In Operations & Fulfillment

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