September 26, 2005
The simple purpose of market segmentation is to discover meaningful differences among a target audience. By segmenting the audience, we set out to better understand customers so that we can address them more precisely and persuasively. In the best cases, …More...
September 21, 2005
It’s been a busy and studious month for the researchers at iProspect. The Watertown MA-based search marketing firm has turned out, in conjunction with JupiterResearch, two related surveys on the way search marketers handle their metrics, specifically in calculating …More...
October 1, 2000
Writing the Job Description As in most enterprises, the success of a fulfillment operation depends, in large part, on the quality of its people at all levels of the organization.
Sound personnel practices begin with an accurate definition of the …
September 19, 2005
September 15, 2005
LAS VEGAS–Online retailing is barely in its infancy and other than a few notable exceptions, such as Amazon.com and eBay, most online merchants have yet to deliver a truly compelling merchandising proposition, said Barry Diller, chairman and CEO of …More...
September 14, 2005
Las Vegas–E-commerce technology start-up Allurent introduced its first product here, a rich-media shopping cart aimed at reducing the number people who abandon purchases during checkout.
Dubbed Allurent BUY, the shopping cart is designed be integrated into any e-commerce site’s existing …
September 8, 2005
September 1, 2005
An optimist might argue that it’s simply a sign of the hypercompetitive, multichannel times. But a pessimist would say that this doesn’t bode well for the upcoming holiday season: In June, year-over-year catalog volume declined for the fifth month in …More...
September 1, 2005