February 28, 2006




The ABCs of “Click to Call”

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does …

More...

In CRM

February 27, 2006




What Are Your Consumers Saying About You?

This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle. You can contact Cole at kcole@…

More...

In Lists & Data - Buisness

February 24, 2006




A Look behind the Online Ad Numbers

The rise of online marketing has brought trailing after it another corresponding increase—in the number of studies produced about online marketing. Some of these are virtually interchangeable; others stand out for their grandiose forecasts, which often turn out to …

More...

In Uncategorized

February 24, 2006




Podcast Networks Are Coming into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year. Others might have decided there was something to this podcast thing when …

More...

In Uncategorized

February 22, 2006




SuperPages, Ten Years After

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.
Like most ten-year-olds, the company used the occasion to …

More...

In Uncategorized

February 22, 2006




Kanoodle Offers Cookies and a Slice of the Pie

If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone’s gut sense that the world …

More...

In Uncategorized

February 10, 2006




Google’s Catch-and-Release of a Few Black Hats

Google made a couple of high-profile spam arrests in the last week, blocking the German Web site for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques.

More...

In Uncategorized

February 10, 2006




Once Again, Super Bowl Ads Sidelined Search

Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon’s 76-yard interception runback. But as a showcase for the take-up of search marketing, football’s biggest and best-watched game of the season …

More...

In Uncategorized

May 1, 2001




Executive Forum: Integration Is Not a Four-Letter Word

In the mid-1990s, Wall Street rewarded small companies that had a vision to become big companies within fragmented industries, a concept that was often referred to as a company roll-up. The idea was to become the industry leader by …

More...

In News

May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

More...

In Uncategorized

  1. 1
  2. ...
  3. 182
  4. 183
  5. 184
  6. 185
  7. 186
  8. 187
  9. 188
  10. ...
  11. 262