April 1, 2006




A cautious kick-off

Catalogers kicked off 2006 cautiously if the number of books received by Catalog Tracker is any indication. In January the service of Greenwich, CT-based list and marketing services provider Direct Media received 390 consumer catalogs. That’s down 2.5% from the 400 catalogs received in …

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In Print Channel

April 1, 2006




Coated freesheet up another 5%

Another quarter, another paper price increase. Five major North American producers of coated freesheet — Domtar, International Paper, New Page, Sappi Fine Papers, and Stora Enso North America — announced a 5% price increase for April. This equates to an additional $2.50 per hundredweight (…

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In Print Channel

April 1, 2006




Men’s apparel market small but steady

Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively men’s consumer apparel account for only 2.5% of the 12-month consumer apparel catalog buyers available …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2006




Conversion, Carts and Coupons

The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the E-tailing Group received to our Fifth Annual Merchant Survey. But thanks to improved analytics and …

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In Webchannel

April 1, 2006




Star Search

EVERY TIME I SEE high-tech gifts and gadgets merchant The Sharper Image’s direct response television commercials for its Ionic Breeze air purifier, I wonder why more companies aren’t testing products via infomercials and short-form commercials. Do they fear it’s too …

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In Uncategorized

April 1, 2006




Take action on data

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers, how can we use the information to improve response?
Marketers can easily get caught …

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In Channel Integration, Cross Channel

April 1, 2006




Clarifying click-to-call

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads.
Click-to-call services let users click a button embedded …

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In Channel Integration, CRM

April 1, 2006




Multichannel system challenges

You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor and a DB2/400 relational database; a new planning and forecasting system with an Oracle database and …

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In Channel Integration, CRM

March 30, 2006




Pitfalls and Potential Ahead for Search Marketing Industry

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to …

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In WEB CHANNEL: SEO/SEM, Webchannel

March 30, 2006




The Road Ahead for SuperPages.com

[Editor’s Note: Put it down to spring fever or March Madness, but SearchLine was caught a bit short this week. In light of the deal Verizon SuperPages.com signed on Monday to sell Google AdWords placements to its Internet ...

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