April 11, 2006




Live from NCOF: It’s a Jungle in Here

Orlando, FL—Congratulations are in order for John Giangrande: The account executive with distribution consulting and systems provider Fortna was the winner of the NCOF version of “Survivor.” In “60 Ideas in 60 Minutes: Fulfillment ‘Survivor’ Style,” a session hosted by Catherine …

More...

In Operations & Fulfillment

April 11, 2006




Print’s Still Not Dead Yet

New York – Despite a decade-long assault on the print medium by radio, television, and the Internet, industry experts said Monday that paper-based communication in the form of newspapers, magazines, and print catalogs remains a resilient and reliable medium of information.
“…

More...

In News

April 5, 2006




Live from Directo Days: 10 Best Practices for Hispanic Online Marketing

New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.
That means going …

More...

In News, Webchannel

April 1, 2006




New lists

StressStop.com Catalog
A division of AudioVision, StressStop.com sells stress-management training aids, including videos and workbooks. About 80% of the more than 16,000 buyers purchased via catalog; the rest bought online. Customers, who are primarily human-resources trainers, nurses, recreational therapists, and …

More...

In Uncategorized

April 1, 2006




Calling All SEASONAL Reps

It’s April and, for most consumer catalogers, time to plan for their peak staffing needs six months from now. Catalogers that do most of their business in the fourth quarter will need to begin hiring in September in order to …

More...

In Operations & Fulfillment

April 1, 2006




Is this really a catalog?

The cover of a catalog says, with ruthless competitive truth: “Whatever it is, you can get it on eBay.” Oh, eBay has a catalog? You bet it does, and it’s printed on heavy machine-finish paper, full bleed. Ah, here’s a …

More...

In Channel Integration, Cross Channel

April 1, 2006




A cautious kick-off

Catalogers kicked off 2006 cautiously if the number of books received by Catalog Tracker is any indication. In January the service of Greenwich, CT-based list and marketing services provider Direct Media received 390 consumer catalogs. That’s down 2.5% from the 400 catalogs received in …

More...

In Print Channel

April 1, 2006




Coated freesheet up another 5%

Another quarter, another paper price increase. Five major North American producers of coated freesheet — Domtar, International Paper, New Page, Sappi Fine Papers, and Stora Enso North America — announced a 5% price increase for April. This equates to an additional $2.50 per hundredweight (…

More...

In Print Channel

April 1, 2006




Men’s apparel market small but steady

Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively men’s consumer apparel account for only 2.5% of the 12-month consumer apparel catalog buyers available …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2006




Conversion, Carts and Coupons

The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the E-tailing Group received to our Fifth Annual Merchant Survey. But thanks to improved analytics and …

More...

In Webchannel

  1. 1
  2. ...
  3. 183
  4. 184
  5. 185
  6. 186
  7. 187
  8. 188
  9. 189
  10. ...
  11. 250