March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

March 1, 2006




High-Profile Placements

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The company mails five catalogs, including gifts and novelties titles Things You Never Knew Existed …

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In Channel Integration, Cross Channel

March 1, 2006




Minding our business

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention they deserve. That’s why Multichannel Merchant decided to brave a Windy City winter and host a roundtable with executives …

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In Channel Integration, CRM

March 1, 2006




Referral Madness

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive incentives to hand over the e-mail addresses of others, as cost-effective acquisition tools. But though refer-a-friend programs certainly get …

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In Email, Webchannel

March 1, 2006




Pulling the trigger

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card applications, the music-club invites, and the magazine subscription offers.
The companies behind these offers understand …

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In Channel Integration, Cross Channel

March 1, 2006




The goods on Goodmail

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity.
The cofounder/CEO of Goodmail Systems says he’s only trying to help commercial bulk e-mailers attain higher open rates while allowing consumers to …

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In Email, Webchannel

March 1, 2006




Office supplies market hard at work

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily during the past few years. New York-based media brokerage services firm ParadyszMatera estimates that the …

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In Channel Integration, Cross Channel

March 1, 2006




Movers & shakers

Bensalem, PA-based plus-size women’s clothing merchant Charming Shoppes has appointed Michael W. Luce to its board of directors. Luce is the president of cataloger Plow & Hearth.
Office supplies cataloger/retailer Staples has named Carole Johnson senior vice president of advertising. …

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In Uncategorized

March 1, 2006




A lucky 13 deals for the fourth quarter

The fourth quarter is rarely a hotbed of mergers and acquisitions activity, and the final three months of 2005 was no exception: Just 13 deals took place. Still, that’s a slight improvement from the previous fourth quarter, when only 11 deals went down.
“…

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In Uncategorized

March 1, 2006




New lists

Birthdayz by Shindigz
Nearly 19,000 consumers have purchased birthday-party supplies from the Birthdayz by Shindigz catalog or Website during the past year. Customers, 79% of whom are female, spent an average of $109 an order.
Cost: $95/M
Selects: SCF, state, zip, gender, product, …

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In Uncategorized

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