November 2, 2005




MSN AdCenter Makes An Entrance

Sometimes arriving late to the party has its advantages—especially if you’re hoping to make a big entrance. Microsoft’s MSN Search is a late entrant in the pay-per-click ad business; for years the search engine used someone else’…

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In Uncategorized

November 2, 2005




Bill Day, Adware’s Point Man for Reform

Adware faces a serious image problem that it wants to handle ASAP. It’s hardly a point of disagreement that many of the companies that produce the software that serves pop-up ads have behaved badly in the past, bundling their …

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In Uncategorized

November 1, 2005




DC equipment: no surprises

Although distribution centers have made quantum leaps in technology during the past few years, their material handling equipment has remained pretty much the same. That is the unequivocal conclusion of a survey of several hundred warehousing professionals conducted by Raleigh, …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

November 1, 2005




Movers & shakers

Salt Lake City-based Mrs. Fields Famous Brands announced that Greg Berglund has joined the company as president of Mrs. Fields Gifts, a wholly owned subsidiary of the company. Berglund had been senior vice president/general manager of Disney Direct Marketing …

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In Uncategorized

November 1, 2005




Read all about it: book, music, and video buyers

When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon and, to a lesser extent, multichannel merchant Barnes & Noble radically altered the book/music/video (…

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In Lists & Data - Business-14-05-2013, Print Channel

November 1, 2005




Seeing signs of Santa

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill accessories in preparation of the big Labor Day cookout. But as far as consumer …

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In Marketing, Print Channel

November 1, 2005




Making non-catalog lists work

Catalogers have traditionally shied away from nonresponse lists — publication subscriber files, donor files, compiled files. “If a gardening supply cataloger is using a subscriber list from a gardening magazine, the fallacy is to assume every subscriber is comfortable buying a …

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In Channel Integration, Cross Channel

November 1, 2005




RSS made SIMPLE

You may have heard of RSS, a way to syndicate your content on to other people’s Websites as well as to deliver your latest, greatest offers and content direct to your customers, bypassing all their spam filters. For online merchants, …

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In Webchannel

November 1, 2005




What’s in store

Unlike fashion fads, trends in storage media are not cyclical. So while the current retro movement may mean that you can again wear all that polyester that’s been hanging in your closet, your facility will be totally out of style.

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

November 1, 2005




Calling out

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in sales this year. Scott Testa, chief operating officer with the Norristown, PA-based firm, credits the work of its 20-person …

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In Channel Integration, Cross Channel

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