July 1, 2006




Surf’s up for Patagonia spin-off

Not more than 100 yards from Ventura, CA-based Patagonia’s headquarters is one of the premier right point breaks on the California coast, if not the entire Pacific. So it’s fitting that the manufacturer/marketer of outdoor apparel has launched a catalog …

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In Uncategorized

July 1, 2006




BLOGGED DOWN

Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology — a slim 7% said their company operated a corporate blog. Furthermore, only 18% were considering starting a blog this year.

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In WEB CHANNEL: SEO/SEM, Webchannel

July 1, 2006




Is infoUSA taking over the world?

InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced its acquisition of Hackensack, NJ-based Mokrynskidirect in May, just seven months after purchasing another major list firm, Peterborough, …

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In Data & Analytics, Lists & Data - Buisness

July 1, 2006




E-mail Marketing Myth #4: E-mail Requires Innovation Independence

For many years e-mail marketers were an organization’s designated renegades. While corporate marketing built the brand, these small groups of interactive pioneers did their “e-mail thing” – building innovative marketing, service, and lifecycle communications around customer needs. They were often …

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In Channel Integration, Data & Analytics

June 30, 2006




Targeting Your B-to-B Lead-Generation Efforts

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business …

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In B2B, Data & Analytics

June 30, 2006




DMA Shuffle Adds Two Executive VPs

In a move that adds two layers to the executive ranks of the Direct Marketing Association (DMA), the membership organization on June 30 announced it was adding two executive vice president positions that will report to DMA president/CEO John A. …

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In News

June 26, 2006




Multichannel Campaigns: Raising Consumer Awareness

Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media – to the point where most multichannel campaigns are either ignored by consumers or simply not recognized.
The findings from our View …

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In Data & Analytics

June 26, 2006




What Should You Lose to Acquire a Customer?

Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it’s critical to know how much you can afford to lose or are willing to lose to acquire a new customer and still generate a …

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In Channel Integration, Cross Channel

June 26, 2006




Building a Holistic Customer View

One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer …

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In Channel Integration, Data & Analytics

June 23, 2006




The Virtues of Getting Vertical

As a term within the search industry, “vertical search” may have outlived its usefulness. In its original form, it was used to describe search engines that didn’t set out, like Google and Yahoo!, to index the total Web but …

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In WEB CHANNEL: SEO/SEM

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