February 21, 2008




Hotels at Home Adds Three

Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts. The programs enable hotel guests to purchase items they have enjoyed during their …

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In Catalog, Channel Integration

February 13, 2008




Catalogers React to Rate Hike News

Catalog mailers tend to view any postal rate hike with fear and loathing. But now that rate increases are capped to the CPI (Consumer Price Index), or rate of inflation, the May postage hike was greeted with mostly sighs of …

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In Catalog, Data & Analytics

February 9, 2008




The Truth About Marketing 2.0

Marketing 2.0. Is it a cliché, or a term that should be in every marketers vocabulary? And what’s it mean?
Those questions were hard to answer a few years ago. No more.
The term describes technology platforms that provide business …

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In Channel Integration, Data & Analytics

February 9, 2008




Doing Matchbacks? Follow the Rules

OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?
Consider this example: A mailer sends out a catalog on the first …

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In Channel Integration, Cross Channel

February 1, 2008




Build brand through service

Brand is “a promise kept,” according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec at DDB in Chicago.
In a session at the National Retail Federation in January, Greening said that …

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In Channel Integration, Cross Channel

February 1, 2008




Clear It Out

Faced with a boatload of inventory after a lackluster holiday? You’re not alone. Many retailers fell well short of sales plans that were fairly conservative to begin with.
That means the challenges from holiday 2007 are extending into this year during …

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In Channel Integration, Cross Channel

February 1, 2008




Gardening catalog names wilt a bit

Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the market creeping up.
But the gardening catalog market has shown a slight decline over the …

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In Catalog, Data & Analytics

February 1, 2008




SHORT ORDER

The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season.
It was, in fact, the worst holiday since 2002. Retail sales for December, …

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In Affiliate, Catalog

February 1, 2008




Five truths for e-commerce

Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers, several more years of similar success are projected.
So what’s the problem? Mulpuru told attendees at the National Retail …

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In Ecommerce, Webchannel

February 1, 2008




Now or Never

It’s time to fess up to your dirty little secret — that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone.
Some merchants lack the capability. Others have decided they can’t wait 20 years for a payback on new …

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In Affiliate, Analytics

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