March 10, 2006




Jambo Jumps to the Page

Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print …

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In Uncategorized

March 10, 2006




Honda Campaign Shows Elements of Style

Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). …

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In Uncategorized

March 10, 2006




Jeeves Bows Out, and Ask Comes In

Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of …

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In Uncategorized

March 10, 2006




Monkeys Spots Get Viral (But in a Good Way!)

For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho …

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In Uncategorized

July 1, 2001




Don’t Forget Your Gloves

‘The faintest ink is stronger than the best memory’
One site visit brought me to a food distributor’s frozen warehouse in Florida. I had not thought to bring a coat — we were in Florida, after all. As we entered the …

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In Uncategorized

March 9, 2006




MCM Online

MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the most comprehensive online information source for senior-level management …

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In B2B

March 9, 2006




Goodmail Rejecting Three Quarters of Applicants

(Magilla Marketing) Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company’s chief executive, Richard Gingras.
Gingras said most of the rejections are because the applicants’ spam-complaint …

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In News, Webchannel

March 8, 2006




MCM In Print

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of successful strategies across all areas of …

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In B2B

March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

March 1, 2006




High-Profile Placements

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The company mails five catalogs, including gifts and novelties titles Things You Never Knew Existed …

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In Channel Integration, Cross Channel

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