December 1, 2003




Chapter 6: Training Curriculum

In their book Customer Service and Human Experience, Drs. D’Ausilio and Anton, who believe that core competencies should be customized for each client, discuss the five Ws of training.
The fifth W in the five Ws of training is What …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

October 2, 2007




Is Search So Easy A Caveman Can Do It?

In the history of advertising, no ad vehicle has come so far, as search engine marketing. To those of us who have been practicing SEM for years, it’s amazing just how fast this space moves. Everyday there are new challenges, …

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In Ecommerce, Operations & Fulfillment

October 1, 2007




Movers & shakers

Online furnishings retailer Home Decor Products has named Jon Bernstein CEO. Edison, NJ-based Home Decor Products includes the HomeClick.com, ChefsCorner.com, and NationBlinds.com sites. Bernstein had been president of window treatments cataloger Smith + Noble.
Educational supplies cataloger S&…

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In News

October 1, 2007




Did July mailings go on holiday?

If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206 catalogs in its mailbox, down from 286 in July 2006 — 28% books.
That follows a decrease in catalogs received …

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In Catalog, Data & Analytics

October 1, 2007




Home, sweet home merchants

There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The king of this category is Williams-Sonoma, which includes the numerous Pottery Barn titles and West Elm. Home Depot, …

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In Channel Integration, Cross Channel

September 12, 2007




Recent China Manufacturing Issues Highlight Importance of Import Safety

Recent waves of import product bans, alerts, recalls, and news headlines have generated consumer shock around the world. The global media frenzy impacts all companies that source products abroad for domestic consumption by challenging their import safety practices.
The torrential …

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In Operations & Fulfillment

September 10, 2007




The Pitfalls of E-mail Marketing

E-mail marketing gets a bad rap. The controversy about e-mail marketing is a quagmire that leaves many business owners in confusion in its wake.
According to a recent study by the Direct Marketing Association, e-mail marketing delivers the highest return …

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In Data & Analytics, Ecommerce

September 1, 2007




From Fido and Fluffy to frogs and ferets

Pets inhabit 71.1 million, or 63%, of U.S. households, according to the 2007-2008 National Pet Owners Survey by the American Pet Products Manufacturing Association. The most popular by far are cats and dogs, though many people count birds, fish, reptiles and …

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In Channel Integration, Cross Channel

September 1, 2007




22nd ANNUAL MULTICHANNEL MERCHANT AWARDS

In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past two decades, excellence in multichannel marketing is all about nailing the basics.
Every year we try …

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In Affiliate, Channel Integration

September 1, 2007




Raw description is no longer in

Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread — make that a rope. The rope supposedly ties together these superb examples of cataloging, whether in …

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In Catalog, Print Channel

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