March 9, 2006




Goodmail Rejecting Three Quarters of Applicants

(Magilla Marketing) Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company’s chief executive, Richard Gingras.
Gingras said most of the rejections are because the applicants’ spam-complaint …

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In News, Webchannel

March 8, 2006




MCM In Print

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of successful strategies across all areas of …

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In B2B

July 1, 2001




Don’t Forget Your Gloves

‘The faintest ink is stronger than the best memory’
One site visit brought me to a food distributor’s frozen warehouse in Florida. I had not thought to bring a coat — we were in Florida, after all. As we entered the …

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In Uncategorized

March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

March 1, 2006




High-Profile Placements

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The company mails five catalogs, including gifts and novelties titles Things You Never Knew Existed …

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In Channel Integration, Cross Channel

March 1, 2006




Minding our business

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention they deserve. That’s why Multichannel Merchant decided to brave a Windy City winter and host a roundtable with executives …

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In Channel Integration, CRM

March 1, 2006




Referral Madness

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive incentives to hand over the e-mail addresses of others, as cost-effective acquisition tools. But though refer-a-friend programs certainly get …

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In Email, Webchannel

March 1, 2006




Pulling the trigger

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card applications, the music-club invites, and the magazine subscription offers.
The companies behind these offers understand …

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In Channel Integration, Cross Channel

March 1, 2006




The goods on Goodmail

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity.
The cofounder/CEO of Goodmail Systems says he’s only trying to help commercial bulk e-mailers attain higher open rates while allowing consumers to …

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In Email, Webchannel

March 1, 2006




Office supplies market hard at work

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily during the past few years. New York-based media brokerage services firm ParadyszMatera estimates that the …

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In Channel Integration, Cross Channel

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