April 1, 2004




opinion & response

No Thorn in This Lion’s Paw
The copywriting staff of Drs. Foster & Smith was thrilled to be included in your “top five” for copy in Herschell Gordon Lewis’s January 2004 column, “Sticking My Head into the Lion’s Mouth…Again.” It is …

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In Shipping/Delivery

April 1, 2004




Dishing in the Desert

In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about the state of their operations. From system crashes and software upgrades to warehouse moves and construction …

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In News

April 1, 2004




Ross-Simons Tests Payment Alternative

“Buy now, pay later” offers can boost a marketer’s sales — but they can also increase its load of bad debt. By using an outside vendor to run its deferred-credit program, cataloger/retailer Ross-Simons is reaping the benefits with none of …

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In Lists & Data - Business-14-05-2013

January 1, 2008




Women’s apparel buyers in vogue

Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of the apparel market. In fact, women’s apparel accounts for 57% of all consumer apparel catalog buyers available …

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In Catalog, Data & Analytics

January 1, 2008




A slight rebound in October

After months of posting declining volume, Catalog Tracker bounced back — sort of. The service of Greenwich, CT-based list service provider Direct Media logged in 530 catalogs in October, a 2% increase over the 522 received the same month in 2006.
Catalog Tracker in September …

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In Catalog, Channel Integration

December 20, 2007




Getting Serious About Cyber Mondays

In his Nov. 26 New York Times article, “A Gimmick Becomes a Real Trend,” Bob Tedeschi discusses Cyber Monday from the perspective of online retailers by diving into findings from a recent Shop.org survey of retailers and consumers about the …

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In Channel Integration, Cross Channel

December 19, 2007




Getting Serious About Cyber Mondays

In his Nov. 26 NY Times article, “A Gimmick Becomes a Real Trend,” Bob Tedeschi discusses Cyber Monday from the perspective of online retailers by diving into findings from a recent Shop.org survey of retailers and consumers about the phenomenon.

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In Ecommerce, Webchannel

December 1, 2007




Critical Issues and Trends

Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern by 28% of respondents to Multichannel Merchant’s Benchmark Report on Critical Issues and Trends. The increasing number of competitors in …

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In Channel Integration, Cross Channel

December 1, 2007




The elusive impulse factor

Since the declining days of the Sears & Roebuck and Montgomery Ward “big books” — or maybe earlier than that — catalogs have been in a competitive battlefield. The explosion of online catalogs has turned the battlefield into a minefield, especially for print …

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In Catalog, Channel Integration

December 1, 2007




LISTINGS

New lists
National Arbor Day Foundation Give-a-Tree Donors
This list of greeting-card buyers had trees planted in national forests in honor of card recipients. More than 67,000 donors who gave $15 to $100 in the past 12 months are listed.
Selects: Gender, source, state/…

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In Data & Analytics, Lists & Data - Business

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