April 1, 2007




Get Smart: Three Steps to Intelligent Keyword Bidding

A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO), during the past two years spending on paid-placement search engine marketing has increased from $4.7 …

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In Ecommerce, WEB CHANNEL: SEO/SEM

April 1, 2007




Catalog Tracker: Sharp Drop in January Mail

Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct Media, had received 390 consumer catalogs in January 2006, down 2.5% from the previous January. And by the end of 2006, Catalog …

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In Catalog, Data & Analytics

April 1, 2007




Catalog Copy: Is Friendly Rhetoric the Right Move?

Repeating a mantra every one of us should be reciting like an “Ommmm” every day: We’re deep in the Internet Era, and whether we have become slaves, admirers, or even opponents of this new Goliath, we’d better realize that the …

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In Catalog, Print Channel

April 1, 2007




USPS Governors Protest but Approve Rate Case

Catalogers are getting whacked — hard — with the new postal rate hike. The U.S. Postal Service Board of Governors (BOG) on March 19 approved the majority of the recommendations issued by the Postal Regulatory Commission (PRC) regarding Rate Case 2006-1. Except …

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In Operations & Fulfillment

April 1, 2007




The Shape of Parcel Efficiency

If the sweeping changes of the pending postal rate case could be summed up in one sentence, it would be this: How much you pay for postage depends on how compatible your mail is with the U.S. Postal Service’s …

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In Catalog, CROSS CHANNEL: Package Delivery/Distribution

March 28, 2007




The Importance of an Up-to-Date Website

I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs. The efficiencies are phenomenal. For instance, it is unappealing (and costly) …

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In Ecommerce, Webchannel

March 28, 2007




The Case for a Hosted Contact Center System

Hosted contact center systems have gained popularity as a more flexible, cost-effective choice than premise-based hardware systems. Comparing the two options, however, is often akin to comparing apples to arugula.
To simplify the decision process, you should look at your …

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In Operations & Fulfillment

March 28, 2007




Protecting Your Company with VoIP Call Recording

Recent technology advancements have greatly improved the quality of voice over Internet protocol (VoIP). In the past, using an Internet service to implement a type of voice telephone service was a poor substitute for traditional voice telephone service. The quality …

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In Operations & Fulfillment

March 20, 2007




Postal Board Approves Majority of Rates for May 14 Implementation

The U.S. Postal Service Board of Governors (BOG) approved on March 19 the majority of the recommendations issued by the Postal Regulatory Commission (PRC) regarding the pending rate case. But the board did leave open the possibility of price revisions …

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In Catalog, Data & Analytics

March 19, 2007




Amazon Thinking Outside The Box With Inserts

Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
Sam Wheeler, director of advertising and partnerships for the Seattle-based online behemoth said it has added insert opportunities such as on-the-box …

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In Data & Analytics, Ecommerce

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