September 1, 2005




Paying for clicks

Hundreds of companies have sprung up in recent years offering paid search engine marketing (SEM) management services, and with them, a multitude of pricing plans. On the surface, these plans all seem reasonable. But when you analyze each in detail …

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In WEB CHANNEL: SEO/SEM, Webchannel

September 1, 2005




20th ANNUAL Catalog Awards

You’re not getting older, you’re getting better” — that certainly applies to our industry. The possibilities of catalog marketing have expanded thanks to the Internet and other interactive media, as well as to improved print and production technologies.
And this year’s …

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In Print Channel

September 1, 2005




Movers & shakers

Richmond, VA-based cataloger/retailer Circuit City named Dave Mathews senior vice president and president of Circuit City Direct.
Aurora, NY-based ceramics manufacturer/marketer Mackenzie-Childs promoted Jennifer Ellsworth from vice president of product development and marketing to vice president of sales …

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In Uncategorized

August 29, 2005




Building Your House File Through Promotions

Offering promotions to customers can increase orders and revenue, says Bethany Beach, DE-based catalog consultant Steve Lett. Promotional offers to prospects can help build your house file, because they tend to increase response rates. As catalogers try to do what …

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In Lists & Data - Buisness

August 17, 2005




About Us

Penton Media’s Marketing Research Team
Back to Multichannel Research Store
Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.
About Our Standards:Guidelines, policies and procedures (as outlined by research and …

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In Uncategorized

August 16, 2005




Setting the Scene for Prospecting

Setting the Scene for ProspectingBy Ann Meyer

Most catalogers’ prospecting plans traditionally focused on the catalog itself. New media and changes in shopping habits and preferences, however, are leading marketers to rewrite their prospecting scripts. But that doesn’t mean …

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In Uncategorized

August 11, 2005




Williams-Sonoma and CBS Cook Up a Deal

San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season’s TV lineup, when DVDs with selections from six new CBS series will be distributed in its stores, catalogs, and customer packages.
The …

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In Marketing, News

August 5, 2005




Live from List Vision: The Shifting Compiled Landscape

(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities – including ones from a very surprising channel.
Regulation and higher costs go hand in …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 4, 2005




Financial Reports: RedEnvelope, Blue Nile, IAC, Overstock.com

Net Loss Widens at Red Envelope
While net revenue for Red Envelope (Nasdaq: REDE) increased 18%, the San Francisco-based gifts cataloger’s net loss widened. For the first quarter ended July 3, the marketer’s net revenue was $25.0 million, compared to $21.1 million …

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In News

August 2, 2005




Brady Acquires Thai Business

Hoping to further augment its presence in Thailand, Milwaukee-based Brady Corp. acquired Thailand-based Technology Print Supplies and its sister company Technology and Supply Media Co. Terms of the transaction were not disclosed.
Both of the acquired companies manufacture and supply …

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