April 11, 2005




Live from DMA World Seattle: Consensual Success

Seattle—According to Ernan Roman, understanding the difference between permission marketing and “consensual marketing” generated more than $300 million in incremental revenue for IBM during the past five years. The industry veteran and president of Ernan Roman Direct Marketing explained how …

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In News

April 1, 2005




Out of the gate and into the mail

Mailers started 2005 on an optimistic note. Apparently they were confident that consumers hadn’t spent all their disposable income during the holiday season: Catalog Tracker received 19% more consumer catalogs in January 2005 than it had in January 2004.
A service of Greenwich, CT-based …

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In Ship

April 1, 2005




Critics’ Choice

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you a chance to see where they believe their strengths lie. Of course, like proud parents, they all believe …

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In B2B, Channel Integration

April 1, 2005




LISTINGS

New lists
Woolrich
A manufacturer/marketer of bedding and apparel, Woolrich has more than 102,000 12-month direct buyers. Customers, 55% of whom are women, have an average age of 51 and an average household income of $85,000.
Cost: $115/M
Selects: state, SCF, zip, gender, …

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In News

April 1, 2005




Pet supply catalogers groomed for growth

Sixty-two percent of the nation’s 111 million households include at least one pet, according to the American Pet Products Manufacturing Association. Yet New York-based media brokerage services firm ParadyszMatera estimates that the house file universe for pet supply catalogs is only 2.11 …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2005




The lowdown on drill-downs

When it comes to Website drill-downs, you can have too much of a good thing. “Navigation that has you drill down from category page to product category page to subcategory page isn’t necessarily bad,” says Elizabeth Peaslee, senior consulting partner …

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In Uncategorized

April 1, 2005




Economy What’s New

Affluent Influence It may not feel like it, but financially, we’re better off now than we were a few years ago, according to The Conference Board. The number of U.S. households with discretionary income rose from 54 million in 1997-1998 …

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In Uncategorized

April 1, 2005




Movers & shakers

Itasca, IL-based office supplies cataloger/retailer OfficeMax announced that Christopher Milliken has resigned as president/CEO/director. Executive chairman George Harad has been appointed by the board of directors to serve as CEO on an interim basis.
Sandpoint, ID-based women’s …

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In News

November 1, 2001




Attack Aftermath: Back to Business

Last year at this time, catalogers were basing their plans and projections on how business had been 12 months prior. But following the Sept. 11 terrorist attacks in which four airplanes were hijacked and crashed, companies can no longer rely on precedents …

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In News

November 1, 2001




E-mail Ain’t Direct Mail. Remember Where You Are

The synergy between direct mail and e-mail not only exists; it sparkles with energy. █ Direct mail is the incestuous first cousin of e-mail. But too many “creatives” who regard a shift from direct mail to e-mail as nothing more than …

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