January 18, 2006
Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, according to a survey by global database marketer Alterian.
But the respondents said technology and legislative …
January 17, 2006
Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. According to Mark Traverso, vice president of …More...
January 12, 2006
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the …More...
April 1, 2001
Consumers and marketers are becoming multichannel — leading to interest in retail lists
When renting names, catalogers used to shy away from retail lists. The reasoning was that people who shopped in stores weren’t necessarily likely to shop via mail. But …
January 11, 2006
In the world of distribution, “fragmentation” describes fulfilling from more than one location. It is the opposite of “consolidation,” the act of bringing multiple points of distribution under one roof. You say you’ve never heard “fragmentation” used this way …More...
January 6, 2006
January 5, 2006
What’s a new year without predictions? Here, Marblehead, MA-based communications strategy firm Foghound (www.foghound.com) shares its predictions for the top trends in marketing:
1) New market concepts take precedence over new products. “Buying music online is a big …
January 1, 2006
Territory Ahead/Isabella Bird Masterfile
During the past year more than 347,000 men and women have purchased from the Territory Ahead and Isabella Bird apparel catalogs and Websites. Territory Ahead sells casualwear for men and women; Isabella Bird sells …
January 1, 2006
After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs received. In October the service of Greenwich, CT-based list services firm Direct Media received 565 catalogs, up 12.3% from the 503 …More...