December 9, 2004




On Strong Year, USPS Cautions

The U.S. Postal Service ended its fiscal year with a surplus for the second year in a row. But the agency warned that increased competition from other carriers and other media nonetheless threaten its future.
For the fiscal year …

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In News

December 6, 2004




The Case for Private Promotional Databases

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take …

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In Email

December 1, 2004




It’s Getting Lonelier at the Top: Fewer Execs Want to Be CEOs

If you never really wanted to be a CEO, you’re in luck. In a post-Enron corporate environment, the corner office is no longer a prize, reports a new study from Burson-Marsteller, a communications consulting firm. In a survey of 150 …

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In Uncategorized

December 1, 2004




Revving Up for the Holidays

The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media, logged in 443 consumer catalogs in September, a 22% increase from the 363 it received in August.
September’s year-over-year …

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In Lists & Data - Business-14-05-2013

December 1, 2004




listings

NEW LISTS
A LA ZING
More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers spent an average of $75 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, multibuyers, dollar amount, …

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In News

December 1, 2004




Copernican Revolution

As we come to the end of 2004 and think about what we will do to improve our businesses in 2005, I have one New Year’s pledge I would like to ask each direct marketing executive to make: Put your customers first.

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In News

December 1, 2004




The Times, and List Firms, Are A-Changing

In March 2004, Radcliff, KY-based U.S. Cavalry was planning on getting its catalogs back into the mail after a nearly 18-month hiatus. The cataloger of equipment for homeland security and national defense was in bankruptcy. Management was struggling to resurrect …

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In Uncategorized

November 25, 2004




Offshore Outsourcing Seen As A Glass Half-Full

Earlier this year, our sister e-newsletter O+F Weekly Update published a series of letters taking sides in the heated debate over whether overseas outsourcing was good or bad for the economy. Now the conservative British magazine The Economist has …

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In Uncategorized

November 10, 2004




October Deliverability Hurt by Election Mailings

If your October sales were softer than expected, the glut of political mailings may be to blame. According to New City, NY-based mail tracking service U.S. Monitor, direct mail pieces in October took an average of 9.84 days to reach …

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In News

November 1, 2004




In the Midst of the Storm

Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes — Frances and Jeanne — which hit its area this year, says chief operating officer Tim Holody. “In terms of impact …

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