May 11, 2006




MultiChannel Integration 101

Most integration strategies start at the wrong end of the business. We have been trained to always start at the beginning with marketing and sales. Starting at the back end is counter-intuitive. After all, sales have to happen before fulfillment. …

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In Channel Integration

October 24, 2001




Study: Charity Drives Purchases Following Sept. 11

Morristown, NJ–Not surprisingly, consumers are changing their short-term behavior in response to the Sept. 11 terrorist attacks in the U.S., according to a study by marketing and communications firm DVC Group and Harris Interactive, a market research and consulting firm. …

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In Uncategorized

May 9, 2006




ACCM Show Daily: What’s News in the Exhibit Hall Part 2

As noted in yesterday’s Show Daily, a number of exhibitors are unveiling products, upgrades, and services at this year’s ACCM. Here, just a few of the new offerings:
* Broomfield, CO-based database marketer Abacus (booth #623) unveiled its new brand …

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In News

May 8, 2006




Rappaport: List Brokers Need to Communicate Better, Offer More

List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon …

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In Lists & Data - Buisness

May 3, 2006




Sizing + Storage + Velocity = Inventory Slotting Success

The following article represents findings from a recent teleconference conducted by Steve Trommer, vice president at Trommer and Associates, an Akron, OH-based facility planning company, who described the methods used for effective slotting or profiling prasctices.
The purpose of profiling, …

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In Uncategorized

May 2, 2006




Thinking Outside of the “Book”

As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today’s dynamic marketplace means you have more access to more potential buyers via the Web and stores and print—…

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In Channel Integration, Cross Channel

May 1, 2006




It’s a jungle in the DC

Did you hear the one about the guy who attended an industry conference and a reality television show broke out? That’s what happened during “60 Ideas in 60 Minutes: Fulfillment ‘Survivor’ Style,” a session at last month’s National Conference on Operations and …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

May 1, 2006




Beyond the basic model

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases, the types of models and the variables available have become more numerous and sophisticated.

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In Channel Integration, Cross Channel

May 1, 2006




Walking the forecasting TIGHTROPE

Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum “Those who cannot remember the past are condemned to repeat it” and turns it around to “Those who know a product’s history are able to repeat it.” In short, being …

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In Channel Integration, Operations & Fulfillment

May 1, 2006




A flourishing fourth quarter

The end of 2005 provided a profitable landscape for the large majority of publicly traded consumer merchants tracked for Multichannel Merchant. by Wellesley, MA-based investment bank Tully & Holland. Sales rose for all but one of the 11 companies tracked, while all of …

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