July 1, 2005




Men’s apparel + women’s apparel = growth

The number of 12-month women’s apparel catalog buyers may be declining (see “Women’s apparel universe now on the wane,” January issue), but mixed-gender apparel books are gaining in popularity. According to New York-based media brokerage services firm ParadyszMatera, the names …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

July 1, 2005




It’s raining discounts

In “Sales up, but what about profits?” (left), a rise in first-quarter revenue among b-to-b merchants is credited in part to “a fundamentally strong U.S. economy.” But judging from the contents of Catalog Tracker’s mailbox in April, some mailers …

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In Lists & Data - Business-14-05-2013, Marketing

July 1, 2005




Reducing shipping costs

We live in what may be dubbed, to use a cliché, the Information Age. No matter what you’re looking for, whether it’s advice on your love life or products to streamline your operation, you’re likely to find it somewhere, often …

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In CROSS CHANNEL: Package Delivery/Distribution, Operations & Fulfillment

June 30, 2005




Live from DMDNY: USPS Gives Marketers a “Leg Up”

New York–Postmaster General and native New Yorker Jack Potter seemed right at home during his Wednesday lunchtime keynote address at the DM Days New York conference here. But after taking a few humorous jabs at the local tabloids, Potter discussed …

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In News

June 28, 2005




Integration: The Multichannel Marketer’s Byword

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
“Integrating the …

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In Channel Integration, Marketing

June 26, 2005




Alloy to spin off catalog/retail division

New York-based Alloy is going ahead with plans to spin off the catalog/retail portion of its business. The yet-unamed company will consist of the Delia’s, Alloy, and CCS teen apparel, sports gear, and accessories brands; a fourth catalog brand, …

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In News

June 26, 2005




Sizing Up Fall Circ

Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall circulation. “Catalogers are feeling fairly optimistic because results in general have been pretty good so far this …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 13, 2005




Back to Basics

No matter what the size of your business, there just doesn’t seem to be enough time in the day to properly prepare a marketing campaign. Deadlines are always looming a day away. As list managers, we often see rush …

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In Uncategorized

June 2, 2005




The USPS Rate Case: Insider Tips to Control Shipping Costs

Parcel shippers often quip that a postal rate increase every year is as inevitable as death and taxes. But unlike death, which has no gradations, a rate hike can range from minor to exorbitant. As rate increases go, the U….

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

June 1, 2005




Movers & shakers

San Francisco-based home furnishings cataloger/retailer Design Within Reach appointed Ken La Honta chief financial officer. He was most recently controller for Levi Strauss Americas.
Melville, NY-based medical, dental, and veterinary supplies cataloger Henry Schein promoted James Breslawski from executive …

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