February 1, 2006




Gardening sector in bloom

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based media brokerage services firm ParadyszMatera estimates that there were 6.8 million 12-month buyers from consumer …

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In Channel Integration, Cross Channel

February 1, 2006




Giving the gift of free shipping

Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services firm Direct Media received 559 consumer catalogs. While that’s down slightly from the 565 books received in October, it’s …

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In Lists & Data - Business-14-05-2013, Print Channel

January 31, 2006




Agent Rewards and Recognition: What Works

No single tactic can ensure that a contact center will achieve low levels of burnout and turnover. But the absence of one tactic—a strategic rewards and recognition program—can ensure that a call center won’t achieve those goals.

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In Uncategorized

January 26, 2006




Marketers: Show Me the ROI…with Direct Response

Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.
“It’s a continued affirmation of …

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In News

January 25, 2006




The Skinny on Sublines

It’s a dilemma nearly every distribution center manager faces: To remain competitive, costs have to come down. But a number of factors are pushing costs in the opposite direction.
Fortunately, tools and techniques developed during the past few years …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

January 19, 2006




Search Sits for Its Annual Portrait

It’s natural, at the turn of a new year, to take stock of your progress in life: to see how far you’ve come over the past 12 months and how much you’ve grown, and perhaps to predict what …

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In News

April 1, 2001




List Watch: Making Retail Names Work

Consumers and marketers are becoming multichannel — leading to interest in retail lists
When renting names, catalogers used to shy away from retail lists. The reasoning was that people who shopped in stores weren’t necessarily likely to shop via mail. But …

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In News

January 18, 2006




Survey: More Spending on Direct Marketing Expected

Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, according to a survey by global database marketer Alterian.
But the respondents said technology and legislative …

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In Uncategorized

January 17, 2006




Looking for Trigger-Event Shoppers? Try New Credit-Card Owners

Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. According to Mark Traverso, vice president of …

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In Lists & Data - Buisness

January 12, 2006




Blinkx.tv Wants to Be Your Remote Control for the Web

Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the …

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