December 21, 2005




The AOL Winnah: Google, by a Knockout

It’s finally official: America Online and Google confirmed late yesterday that they have agreed to a deal under which Google will pay $1 billion for a 5% stake in AOL and AOL will retain Google as its search provider.
The board …

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In Uncategorized

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

December 19, 2005




Gazing into Marketing’s Crystal Ball: Managing Analytics

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can “see” into the future. Unlike the traditional carnival clairvoyant gazing into a crystal ball, however, marketers who apply analytical techniques to their marketing programs can gain …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 19, 2005




The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization

This article is the third in a series that examines how each of several existing sales channels–retail, catalog, and the Internet—can create customer acquisition, retention, upsell, and cross-sell opportunities by leading to more-sophisticated multichannel marketing communications and greater connectivity …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 15, 2005




MSN AdCenter Shows Search’s Targeted Future

As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new …

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December 15, 2005




Answers.com Offers Just the Facts

In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human …

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In Uncategorized

March 1, 2001




Pillar to Post

Turnover, technology, and CRM are the three most significant influences in the current call center market
The break room is a stark, noisy space in which the most prominent design features are vending machines and trash cans
Festooned with festive …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

December 8, 2005




Mandel Buys Back ClientLogic’s List Business

Lon Mandel,CEO of Weehawken, NJ-based Specialists, bought the list management, brokerage,compilation, and insert media business back from Nashville, TN-based ClientLogic. Terms of the deal were not disclosed.
Mandel founded the Specialists in June 1987, in conjunction with majority shareholder …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 8, 2005




QVC Parent Buys ProFlowers Parent

Hoping to build a powerful stable of online properties, Englewood, CO-based Liberty Media, owner of the QVC home shopping network, bought e-tailer Provide Commerce in a deal worth $477 million.
The all-cash deal gives Liberty Media control of Provide’s family of …

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In News

December 1, 2005




Building a Better SHOPPING CART

Shopping-cart abandonment is as old as e-commerce itself. Web merchants have battled the problem largely by redesigning their forms or by streamlining the so-called user experience and cutting the number of pages a customer must go through to complete a …

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