March 30, 2006




Pitfalls and Potential Ahead for Search Marketing Industry

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to …

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In WEB CHANNEL: SEO/SEM, Webchannel

March 30, 2006




The Road Ahead for SuperPages.com

[Editor’s Note: Put it down to spring fever or March Madness, but SearchLine was caught a bit short this week. In light of the deal Verizon SuperPages.com signed on Monday to sell Google AdWords placements to its Internet ...

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In Uncategorized

March 29, 2006




Using Logistics to Win in a Multichannel Retail World: Transportation and Logistics Solutions

This is the third article in a three-part series. Part one discussed the challenges involved in product transportation for multichannel merchants; part two covered four key logistics goals: increasing efficiency, improving customer service, increasing sales, and improving relationships with service …

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In Channel Integration

March 26, 2006




The Four Myths of E-mail Marketing

Epsilon Interactive, a New York-based e-mail solutions provider, recently announced the results of its latest annual survey on consumer perceptions of e-mail and spam, highlighting fundamental shifts in ISP market share, gains in the battle against Internet fraud, and early …

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In Data & Analytics, Ecommerce

March 24, 2006




You Got Branding in My Search Marketing!

At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’…

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In Uncategorized

March 24, 2006




Pico and the Search-less Search

Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by …

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In Uncategorized

March 23, 2006




More Than One Way to Hunt Heads

How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far. Here are some headhunting options:
Do it yourself The benefit of the do-it-yourself option is …

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In Channel Integration, Cross Channel

March 21, 2006




Will $90 Million Make Google Click Fraud Go Away?

Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect …

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In Uncategorized

March 21, 2006




MCM Live Events

ACCM, the largest conference for Catalog, Internet and Multichannel Merchants attracts thousands of catalog, retail and e-commerce professionals. The comprehensive conference program covers all areas of the multichannel business and the exhibit hall features the latest ideas, products and solutions …

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In Uncategorized

March 20, 2006




Equipping Your Prospecting Toolbox

Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.
In …

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