June 28, 2005




Integration: The Multichannel Marketer’s Byword

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
“Integrating the …

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In Channel Integration, Marketing

June 26, 2005




Alloy to spin off catalog/retail division

New York-based Alloy is going ahead with plans to spin off the catalog/retail portion of its business. The yet-unamed company will consist of the Delia’s, Alloy, and CCS teen apparel, sports gear, and accessories brands; a fourth catalog brand, …

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In News

June 26, 2005




Sizing Up Fall Circ

Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall circulation. “Catalogers are feeling fairly optimistic because results in general have been pretty good so far this …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 13, 2005




Back to Basics

No matter what the size of your business, there just doesn’t seem to be enough time in the day to properly prepare a marketing campaign. Deadlines are always looming a day away. As list managers, we often see rush …

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In Uncategorized

June 2, 2005




The USPS Rate Case: Insider Tips to Control Shipping Costs

Parcel shippers often quip that a postal rate increase every year is as inevitable as death and taxes. But unlike death, which has no gradations, a rate hike can range from minor to exorbitant. As rate increases go, the U….

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

June 1, 2005




Movers & shakers

San Francisco-based home furnishings cataloger/retailer Design Within Reach appointed Ken La Honta chief financial officer. He was most recently controller for Levi Strauss Americas.
Melville, NY-based medical, dental, and veterinary supplies cataloger Henry Schein promoted James Breslawski from executive …

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In Uncategorized

June 1, 2005




Footwear catalogers put their best file forward

No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage services firm ParadyszMatera estimates the total footwear catalog house file universe at 3.27 million names …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2005




Volume steady, offers rising

After zigging upward in January and zagging downward in February, year-over-year catalog volume held all but steady in March, according to Catalog Tracker. A service of Greenwich, CT-based list services firm Direct Media, Catalog Tracker received 418 consumer catalogs in March, …

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In Lists & Data - Business-14-05-2013, News

June 1, 2005




backword

Merchants mad for Martha’s poncho
When lifestyle guru Martha Stewart was released from a West Virginia federal prison in early March after serving five months for lying about a stock sale, all eyes were on…her poncho. The crocheted coverup, …

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In Uncategorized

June 1, 2005




Seeking overseas lists

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting. It’s not an insurmountable challenge, however, provided that you know what you’re looking for and what’s …

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In International, Lists & Data - Buisness

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