February 24, 2006




A Look behind the Online Ad Numbers

The rise of online marketing has brought trailing after it another corresponding increase—in the number of studies produced about online marketing. Some of these are virtually interchangeable; others stand out for their grandiose forecasts, which often turn out to …

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February 24, 2006




Podcast Networks Are Coming into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year. Others might have decided there was something to this podcast thing when …

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In Uncategorized

June 1, 2001




Spring Legislative Roundup: Privacy, Spam, and Taxes

This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten that the Internet tax moratorium will expire in October, unless legislation is passed to extend it.
Privacy
Sen. …

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February 22, 2006




SuperPages, Ten Years After

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.
Like most ten-year-olds, the company used the occasion to …

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February 22, 2006




Kanoodle Offers Cookies and a Slice of the Pie

If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone’s gut sense that the world …

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February 10, 2006




Google’s Catch-and-Release of a Few Black Hats

Google made a couple of high-profile spam arrests in the last week, blocking the German Web site for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques.

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February 10, 2006




Once Again, Super Bowl Ads Sidelined Search

Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon’s 76-yard interception runback. But as a showcase for the take-up of search marketing, football’s biggest and best-watched game of the season …

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In Uncategorized

February 1, 2006




New management

Tucker Electronics
Nearly 87,000 engineers, quality assurance managers, and other technical professionals have purchased new and refurbished test and measurement equipment from cataloger Tucker Electronics. Customers spend an average of $1,500 an order.
Cost: $125/M
Selects: SCF, state, zip, Canadian buyers, international …

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In Uncategorized

February 1, 2006




Gardening sector in bloom

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based media brokerage services firm ParadyszMatera estimates that there were 6.8 million 12-month buyers from consumer …

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In Channel Integration, Cross Channel

February 1, 2006




Giving the gift of free shipping

Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services firm Direct Media received 559 consumer catalogs. While that’s down slightly from the 565 books received in October, it’s …

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