November 1, 2004




listings

NEW LISTS
BLUE MOUNTAIN
Selling housewares and personal-care products, the Blue Mountain catalog has 50,000 buyers on its housefile. Customers spend an average of $32 an order on such products as the Universal Telephone Amplifier and the Magnetic Knee Brace. Buyers, who …

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In News

November 1, 2004




Walking the Privacy Tightrope

List owners and the list firms that represent them are walking a tightrope these days. During the past two years, a string of privacy actions have forced them to scrutinize their lists more carefully before renting them out and to …

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In News

November 1, 2004




people news

Corte Madera, CA-based furnishings cataloger/retailer Restoration Hardware named John W. Tate chief operating officer/executive vice president. Previously Tate was chief operating officer at Krispy Kreme Doughnuts.
Fort Worth, TX-based electronic components manufacturer/marketer TTI promoted Glenn Smith to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 28, 2004




Few Pre-Election Jitters for Catalogers

As the country prepares to head to the polls, most catalogers are finding that their customers are still electing to buy.
New York-based luxury gifts catalog Vivre, for one, had expected sluggish sales in the weeks leading up to the …

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In News

October 25, 2004




Better Sales by Segmentation

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, …

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In News

October 25, 2004




Cost-Effective Ways to Acquire Names

Looking for less costly ways to acquire customers? What mailer isn’t? Mary Ann Kleinfelter, owner of Milford, NH-based consultancy Marketing Solutions Today, offers several suggestions:
* Use models to select prospects with the greatest likelihood of buying–but be careful. If …

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In News

October 19, 2004




Live from DMA Annual: Greco Speaks

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points: that the DMA will continue its work on Capitol Hill, that …

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In News

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

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In Channel Integration, News

October 1, 2004




Boost Your Web IQ

At a loss for conversation among a bunch of bloggers? Wow ‘em with this encyclopedic compendium of Internet-related facts. According to the CIA, Nielsen//Net Ratings, Center for Media Research, ClickZ Network, and other sources, the worldwide Internet population now …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 1, 2004




For Mailers, the Dog Days of July

During the second quarter of 2004, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received nearly 18% more consumer catalogs than it had during the comparable quarter of last year. But the third quarter got off to a …

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In News

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