March 1, 2006




New list management

Adirondack Direct
During the past 12 months more than 25,000 business, government, church, and institutional buyers have purchased furniture from cataloger Adirondack Direct. Customers spent an average of $350 an order.
Cost: $105/M
Selects: SCF, zip, state, gender, type of product, business address, …

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In Uncategorized

March 1, 2006




Anticlimactic end to 2005

Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply — much more sharply than it had the previous year. This past December the service of Greenwich, CT-based marketing services provider Direct Media logged in 300 catalogs, …

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In Lists & Data - Business-14-05-2013, Print Channel

February 28, 2006




Four Steps to “Web Enable” Your Contact Center Staff

Customers who interface with contact centers are no longer satisfied using the phone or fax to communicate with your company and demand the option to mix and match alternate channels based on type of contact, situation, and personal preference.
Many …

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In Uncategorized

February 28, 2006




The ABCs of “Click to Call”

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does …

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In CRM

February 27, 2006




What Are Your Consumers Saying About You?

This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle. You can contact Cole at kcole@…

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In Lists & Data - Buisness

February 24, 2006




A Look behind the Online Ad Numbers

The rise of online marketing has brought trailing after it another corresponding increase—in the number of studies produced about online marketing. Some of these are virtually interchangeable; others stand out for their grandiose forecasts, which often turn out to …

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In Uncategorized

February 24, 2006




Podcast Networks Are Coming into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year. Others might have decided there was something to this podcast thing when …

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In Uncategorized

February 22, 2006




SuperPages, Ten Years After

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.
Like most ten-year-olds, the company used the occasion to …

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In Uncategorized

February 22, 2006




Kanoodle Offers Cookies and a Slice of the Pie

If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone’s gut sense that the world …

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In Uncategorized

June 1, 2001




Spring Legislative Roundup: Privacy, Spam, and Taxes

This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten that the Internet tax moratorium will expire in October, unless legislation is passed to extend it.
Privacy
Sen. …

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