November 1, 2001




List Watch: B-to-Bers Say, Let’s Talk About Sex

Some business-to-business catalogers have sex on their minds. No, not what you’re thinking — gender selects.
Because b-to-b mailers target corporations rather than individuals, they typically look for company type and size selects rather than gender. But recently some business catalogers …

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In News

November 1, 2001




Short Takes: Who Wants to Be a Trillionaire?

We’ve become so blasé about the vivid exaggerations of dot-com revenue forecasts that a possible decline of a few billion dollars is refreshing news. It appears that online transactions by businesses will account for only $5.4 trillion by 2006, down from the $6.3 …

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In Uncategorized

October 31, 2001




Study: Holiday Online Sales to Reach $11.9 Billion

New York–This year’s holiday online retail and travel sales will reach approximately $11.9 billion, an 11% increase over last year’s $10.8 billion, according to research firm Jupiter Media Metrix. The study also concluded that 46 million people will be shopping online this …

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In Uncategorized

October 29, 2001




DMA Elects Board Members for 2002

New York–Two catalogers are among the seven new board members of the Direct Marketing Association. The new members will begin their three-year terms on the association’s board of directors in 2002.
The new members are Christopher Cleghorn, executive vice president, direct …

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In News

October 3, 2001




Alloy Acquires Dan’s Competition

New York–Teen apparel cataloger Alloy has acquired Mt. Vernon, IN-based Dan’s Competition, a cataloger of BMX biking equipment and related apparel targeting teen boys. Alloy has issued approximately 2.1 million shares of its common stock and paid $11 million in cash …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

October 1, 2001




The 3-D Customer

Everything is going digital. Just think of all the little computer chips that surround us — in our phones, TVs, CD players, watches, appliances, cash registers, even thermometers and blood pressure cuffs! Computerized “whatever” is standard in the United States today. …

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In Channel Integration, Contact Center

October 1, 2001




A Look at Victoria’s Secret Look Book

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s lingerie-clad supermodels, the Columbus, OH-based cataloger/retailer is hoping the book boosts sales of …

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In Marketing

October 1, 2001




listings

NEW LISTS
MAIL ORDER GIFT BUYERS
The more than 3.4 million households in the Mail Order Gift Buyers file include consumers who have purchased gifts through catalogs or other mailed offerings.Cost: $70/MSelects: state, SCF, zip, age, income, gender, credit card, …

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In News

October 1, 2001




Alloy Launches AlloY-Access Reports

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports offer marketers, media, and analysts information about industry segments relative to the Generation Y demographic from a database …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

October 1, 2001




Eye on B-to-B: Lack of Co-operation

While consumer catalogers have long accepted cooperative databases, many of their business-to-business brethren have stayed on the sidelines. Some are skeptical about the effectiveness of the co-ops as a source of highly targeted prospects, while others fear that by joining, …

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In News

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