March 1, 2006




Movers & shakers

Bensalem, PA-based plus-size women’s clothing merchant Charming Shoppes has appointed Michael W. Luce to its board of directors. Luce is the president of cataloger Plow & Hearth.
Office supplies cataloger/retailer Staples has named Carole Johnson senior vice president of advertising. …

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In Uncategorized

March 1, 2006




A lucky 13 deals for the fourth quarter

The fourth quarter is rarely a hotbed of mergers and acquisitions activity, and the final three months of 2005 was no exception: Just 13 deals took place. Still, that’s a slight improvement from the previous fourth quarter, when only 11 deals went down.
“…

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In Uncategorized

March 1, 2006




New lists

Birthdayz by Shindigz
Nearly 19,000 consumers have purchased birthday-party supplies from the Birthdayz by Shindigz catalog or Website during the past year. Customers, 79% of whom are female, spent an average of $109 an order.
Cost: $95/M
Selects: SCF, state, zip, gender, product, …

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In Uncategorized

March 1, 2006




New list management

Adirondack Direct
During the past 12 months more than 25,000 business, government, church, and institutional buyers have purchased furniture from cataloger Adirondack Direct. Customers spent an average of $350 an order.
Cost: $105/M
Selects: SCF, zip, state, gender, type of product, business address, …

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In Uncategorized

March 1, 2006




Anticlimactic end to 2005

Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply — much more sharply than it had the previous year. This past December the service of Greenwich, CT-based marketing services provider Direct Media logged in 300 catalogs, …

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In Lists & Data - Business-14-05-2013, Print Channel

February 28, 2006




Four Steps to “Web Enable” Your Contact Center Staff

Customers who interface with contact centers are no longer satisfied using the phone or fax to communicate with your company and demand the option to mix and match alternate channels based on type of contact, situation, and personal preference.
Many …

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In Uncategorized

February 28, 2006




The ABCs of “Click to Call”

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does …

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In CRM

February 27, 2006




What Are Your Consumers Saying About You?

This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle. You can contact Cole at kcole@…

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In Lists & Data - Buisness

February 24, 2006




A Look behind the Online Ad Numbers

The rise of online marketing has brought trailing after it another corresponding increase—in the number of studies produced about online marketing. Some of these are virtually interchangeable; others stand out for their grandiose forecasts, which often turn out to …

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In Uncategorized

February 24, 2006




Podcast Networks Are Coming into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year. Others might have decided there was something to this podcast thing when …

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