December 1, 2000




`How can I reduce chargebacks?’

This issue’s experts – Christopher Long of Order Trust, Kathleen Keller of Paymentech, and Tom Arnold of CyberSource – answer the question
Chargebacks – charges made by your bank against your merchant account when a customer disputes an item on …

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In Uncategorized

October 24, 2005




DMA05 Roundup: What’s New and Noteworthy

Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week’s Direct Marketing Association annual conference in Atlanta, Abacus unveiled FastPath, a solution designed to simplify the mailing development and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 19, 2005




Live from DMA05: The Write Stuff

Atlanta—If you’re thinking about writing a blog to promote your company, consultant Jon Roska has some advice for you: Don’t.
Roska, founder/chief creative officer of Roska Direct, isn’t saying don’t launch a blog. Rather, he advocates having someone else–preferably …

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In News, Webchannel

October 17, 2005




Demonstrating ROI: Look Ahead When Building Database Marketing Processes

This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled “The Data Management Process: Building Your Cornerstone Database Marketing Process for the Next 20 Years.” …

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In Lists & Data - Buisness

October 12, 2005




Five Tweaks to Boost Online Conversion Rates

At this point it’s probably too late to implement a big Website redesign or add fancy functionality to your site in time for the Christmas shopping season. But according to Mark Wachen, CEO of New York-based technology services firm …

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In Webchannel

October 6, 2005




Google Revamping Catalog Search Section

After possibly the longest beta test in Internet history, Google is apparently in the midst of a major overhaul of Google Catalog Search.
Launched four years ago, the service features thousands of scanned catalog pages from more than 1,500 merchants. From …

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In News

October 5, 2005




Holiday Search Tips from Some Magi

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell …

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In Uncategorized

November 1, 2000




The blurring of party lines

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state level. And historically, Democrats favored power at the federal level and more social programs.
But “there’s no clear …

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In Email

October 1, 2005




What’s new? Not much

After five consecutive months of declines, year-over-year catalog volume rose in July — barely. Catalog Tracker, a service of Greenwich, CT-based list and marketing services firm Direct Media, received 301 consumer catalogs this past July, a scant three more than the 298 it …

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In Print Channel

October 1, 2005




I spy a new catalog

Always dreamed of being a spy? The Washington-based International Spy Museum has made that dream a little easier to reach with the launch of a catalog selling high-tech gadgets, technical gear, and spy-themed toys, games, and lifestyle products for the …

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