October 28, 2004




Few Pre-Election Jitters for Catalogers

As the country prepares to head to the polls, most catalogers are finding that their customers are still electing to buy.
New York-based luxury gifts catalog Vivre, for one, had expected sluggish sales in the weeks leading up to the …

More...

In News

October 25, 2004




Better Sales by Segmentation

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, …

More...

In News

October 25, 2004




Cost-Effective Ways to Acquire Names

Looking for less costly ways to acquire customers? What mailer isn’t? Mary Ann Kleinfelter, owner of Milford, NH-based consultancy Marketing Solutions Today, offers several suggestions:
* Use models to select prospects with the greatest likelihood of buying–but be careful. If …

More...

In News

October 19, 2004




Live from DMA Annual: Greco Speaks

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points: that the DMA will continue its work on Capitol Hill, that …

More...

In News

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

More...

In Channel Integration, News

October 1, 2004




Boost Your Web IQ

At a loss for conversation among a bunch of bloggers? Wow ‘em with this encyclopedic compendium of Internet-related facts. According to the CIA, Nielsen//Net Ratings, Center for Media Research, ClickZ Network, and other sources, the worldwide Internet population now …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 1, 2004




For Mailers, the Dog Days of July

During the second quarter of 2004, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received nearly 18% more consumer catalogs than it had during the comparable quarter of last year. But the third quarter got off to a …

More...

In News

October 1, 2004




Accent Grave

“Hello! My name is Kelly. I very much wanting to be help you.” If that sounds familiar, and if your first thought on hearing it is, “Yeah, right — if your name is Kelly, my name is Arnold Schwarzenneger,” you’re not …

More...

In Ship, Shipping/Delivery

October 1, 2004




New Catalog Targets Owners of Diminutive Dogs

Judging by the number of pint-size purebreds teetering along city sidewalks and poking their heads out of designer handbags, small dogs are big business. That’s why the founders of Pet Warehouse in August launched G.W. Little, a catalog of …

More...

In News

October 1, 2004




listings

NEW LISTS
Eimicke Holiday Card Buyers
Nearly 18,000 small-business owners, executives, and professionals have bought holiday cards from the Eimicke catalog to send to clients and other business associates. They spend an average of $180 an order.
Cost: $120/M
Selects: state, SCF, …

More...

In News

  1. 1
  2. ...
  3. 184
  4. 185
  5. 186
  6. 187
  7. 188
  8. 189
  9. 190
  10. ...
  11. 244