April 1, 2006




Conversion, Carts and Coupons

The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the E-tailing Group received to our Fifth Annual Merchant Survey. But thanks to improved analytics and …

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In Webchannel

April 1, 2006




Star Search

EVERY TIME I SEE high-tech gifts and gadgets merchant The Sharper Image’s direct response television commercials for its Ionic Breeze air purifier, I wonder why more companies aren’t testing products via infomercials and short-form commercials. Do they fear it’s too …

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In Uncategorized

April 1, 2006




Take action on data

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers, how can we use the information to improve response?
Marketers can easily get caught …

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In Channel Integration, Cross Channel

April 1, 2006




Clarifying click-to-call

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads.
Click-to-call services let users click a button embedded …

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In Channel Integration, CRM

April 1, 2006




Multichannel system challenges

You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor and a DB2/400 relational database; a new planning and forecasting system with an Oracle database and …

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In Channel Integration, CRM

March 30, 2006




Pitfalls and Potential Ahead for Search Marketing Industry

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to …

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In WEB CHANNEL: SEO/SEM, Webchannel

March 30, 2006




The Road Ahead for SuperPages.com

[Editor’s Note: Put it down to spring fever or March Madness, but SearchLine was caught a bit short this week. In light of the deal Verizon SuperPages.com signed on Monday to sell Google AdWords placements to its Internet ...

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In Uncategorized

March 29, 2006




Using Logistics to Win in a Multichannel Retail World: Transportation and Logistics Solutions

This is the third article in a three-part series. Part one discussed the challenges involved in product transportation for multichannel merchants; part two covered four key logistics goals: increasing efficiency, improving customer service, increasing sales, and improving relationships with service …

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In Channel Integration

March 26, 2006




The Four Myths of E-mail Marketing

Epsilon Interactive, a New York-based e-mail solutions provider, recently announced the results of its latest annual survey on consumer perceptions of e-mail and spam, highlighting fundamental shifts in ISP market share, gains in the battle against Internet fraud, and early …

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In Data & Analytics, Ecommerce

March 24, 2006




You Got Branding in My Search Marketing!

At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’…

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In Uncategorized

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