June 1, 2005




Volume steady, offers rising

After zigging upward in January and zagging downward in February, year-over-year catalog volume held all but steady in March, according to Catalog Tracker. A service of Greenwich, CT-based list services firm Direct Media, Catalog Tracker received 418 consumer catalogs in March, …

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In Lists & Data - Business-14-05-2013, News

June 1, 2005




backword

Merchants mad for Martha’s poncho
When lifestyle guru Martha Stewart was released from a West Virginia federal prison in early March after serving five months for lying about a stock sale, all eyes were on…her poncho. The crocheted coverup, …

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In Uncategorized

June 1, 2005




Seeking overseas lists

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting. It’s not an insurmountable challenge, however, provided that you know what you’re looking for and what’s …

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In International, Lists & Data - Buisness

June 1, 2005




New lists

Active Mailorder
A cataloger of skateboarding gear and apparel, Active Mailorder has nearly 124,500 12-month buyers. Customers, who are primarily in their late teens and early 20s, spend an average of $90 an order.
Cost: $105/M
Selects: state, SCF, zip, gender, dollar …

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In Uncategorized

June 1, 2005




Alloy to Spin Off Catalog/Retail Division

New York-based Alloy is going ahead with plans to spin off the catalog/retail portion of its business. The spin-off company will consist of the Delia’s, Alloy, and CCS apparel, sports gear, and accessories brands; a fourth catalog brand, …

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In News

May 29, 2005




Shakeup at Lillian Vernon Parent

Change is in the air at Direct Holdings Worldwide, the parent company of White Plains, NY-based gifts and decor mailer Lillian Vernon Corp. and books and music merchant Time Life.
For starters, Richard Bennet has joined Direct Holdings Worldwide as …

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In News

May 26, 2005




Registration

REGISTRATION
Registration Fees:
Early Registration $995 Regular Registration $1045
Your registration includes: ~ Continental breakfast and luncheons, each day ~ Valuable forum handouts to refer to during and afterwardsConfirmation: If you do not receive a confirmation, please call 203-358-3724 or 203-358-4113 to …

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In Uncategorized

May 24, 2005




Live from ACC: Power Forum Packs a Punch

Orlando, FL–Multichannel marketers gained a wealth of insights and practical techniques yesterday at the Annual Catalog Conference’s Power Forum and brunch, moderated by MULTICHANNEL MERCHANT editorial director Sherry Chiger.
Today’s retailers, catalogers, and e-merchants face an online landscape far …

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In Channel Integration, News

May 15, 2005




Back-end benchmarks

Every couple of years, we find that we have to revise our “benchmarks” for benchmarks. Order fulfillment practices change far more rapidly today than they did even in the recent past, and we frequently discover that what we measured just …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

May 15, 2005




On the ad side

According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than four times higher than the 0.20% rate for non-rich media.
Little wonder, then, that while research aggregator eMarketer expects overall …

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In Affiliate, Webchannel

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