September 1, 2007




22nd ANNUAL MULTICHANNEL MERCHANT AWARDS

In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past two decades, excellence in multichannel marketing is all about nailing the basics.
Every year we try …

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In Affiliate, Channel Integration

September 1, 2007




Raw description is no longer in

Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread — make that a rope. The rope supposedly ties together these superb examples of cataloging, whether in …

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In Catalog, Print Channel

September 1, 2007




14 done deals in 2Q

While the 14 transactions that took place during the second quarter was an improvement over the seven deals for the first quarter of 2007, that’s down from the period last year. For he second quarter of 2006, 19 industry deals were recorded.
Most of …

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In Catalog, Channel Integration

September 1, 2007




LISTINGS

New lists
Telecom and Wireless Trade Magazine Subscribers
Netline Corp. offers seven new subscriber files sourced from its Tradepub.com division. One lists 131,259 subscribers to publications in the telecom and wireless industries, including 25,000 with e-mail addresses. Others target subscribers to …

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In Data & Analytics, Lists & Data - Business

September 1, 2007




Catalog mail slows to a crawl

June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct …

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In Catalog, Data & Analytics

September 1, 2007




Keep an eye on the experience

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when …

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In Analytics, Channel Integration

August 31, 2007




2007 MCM Awards Judges

Judges 2007

PRINT CHANNEL

GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group
MICHAEL BAUM, president, The Guild
MONIQUE BERGER, director of print production, The Territory Ahead
JOHN BORTA, managing director, Expo Marketing Group
SUZANNE CAMPBELL, director, catalog creative, Office Depot
CHRIS …

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In Channel Integration, Cross Channel

August 30, 2007




Mal Dunn Owed Six-Figure Sums to List and Data Suppliers

(Direct Newsline) List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc. Several list providers, including American List Counsel and IMS List Management, are owed five- or six-figure sums. So are data …

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In Affiliate, Data & Analytics

August 30, 2007




Taking SEM to the Next Level

Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth. Marketers in various industries have jumped on the SEM bandwagon, recognizing that search is about as close to the holy grail of advertising …

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In Ecommerce, Webchannel

August 23, 2007




Melissa Dowling Takes Top Edit Spot at Multichannel Merchant

Melissa Dowling has been named editor-in-chief of Multichannel Merchant, effectively immediately.
She replaces Sherry Chiger, who left the magazine in June.
Dowling will have the primary responsibility of developing content across a multimedia franchise that includes Multichannel Merchant magazine, its …

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