February 1, 2008




LISTINGS

New lists
Coastal Contractor and Digital Home
Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital Home magazines. With 38,730 names, Coastal Contractor focuses on residential builders and remodelers on the East Coast and Gulf …

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In Channel Integration, Cross Channel

January 28, 2008




Gupta Takes Another Chance at Super Bowl Ads

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
But in a television event where …

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In Channel Integration, Cross Channel

January 22, 2008




Should Catalogers Mail on Super Tuesday?

It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they’ve mailed around a presidential election, and the same will probably hold true this year.
But should they also be …

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In Catalog, Lists & Data - Business

January 17, 2008




Live from NRF: The Customer is in Control

New York–“Brand is a promise kept,” according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec at DDB in Chicago. In his session “Marketing in a World Where the Customer is …

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In Channel Integration, Cross Channel

January 17, 2008




Live From NRF: Want Growth? Nail the Basics

New York – Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers, several more years of similar success are projected.
So what’s the problem? In her session, “State …

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In Channel Integration, Cross Channel

April 1, 2004




opinion & response

No Thorn in This Lion’s Paw
The copywriting staff of Drs. Foster & Smith was thrilled to be included in your “top five” for copy in Herschell Gordon Lewis’s January 2004 column, “Sticking My Head into the Lion’s Mouth…Again.” It is …

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In Shipping/Delivery

April 1, 2004




Dishing in the Desert

In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about the state of their operations. From system crashes and software upgrades to warehouse moves and construction …

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In News

April 1, 2004




Ross-Simons Tests Payment Alternative

“Buy now, pay later” offers can boost a marketer’s sales — but they can also increase its load of bad debt. By using an outside vendor to run its deferred-credit program, cataloger/retailer Ross-Simons is reaping the benefits with none of …

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In Lists & Data - Business-14-05-2013

January 1, 2008




Women’s apparel buyers in vogue

Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of the apparel market. In fact, women’s apparel accounts for 57% of all consumer apparel catalog buyers available …

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In Catalog, Data & Analytics

January 1, 2008




A slight rebound in October

After months of posting declining volume, Catalog Tracker bounced back — sort of. The service of Greenwich, CT-based list service provider Direct Media logged in 530 catalogs in October, a 2% increase over the 522 received the same month in 2006.
Catalog Tracker in September …

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In Catalog, Channel Integration

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