August 1, 2005




New lists

Scientific American Mind
A new quarterly magazine from the editors of Scientific American, Scientific American Mind looks at breakthroughs in psychology, neuroscience, and related fields. It has 11,000 active U.S. subscribers.
Cost: $105/M; catalog rate, $75/M
Selects: state, SCF, zip, …

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In Uncategorized

August 1, 2005




Steering them to the stores

As much as marketers today are urged to be “channel agnostic,” one has to respect certain differences among promotional media. Take the differences between a mail order catalog and a catalog traffic driver. The goal of the former is to …

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In Uncategorized

August 1, 2005




Speaking to the Hispanic market

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans — one in seven — are Hispanic. And according to the Selig Center for Economic Growth at the University of Georgia, that does not …

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In Channel Integration, Cross Channel

August 1, 2005




Gaiam to acquire Good Times Entertainment

A day after Good Times Entertainment filed for Chapter 11 Bankruptcy Protection in the Southern District of New York on July 11, $96.7 million Broomfield, CO-based manufacturer/marketer Gaiam signed a definitive agreement to acquire the New York-based video and DVD company for $40 …

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In Uncategorized

August 1, 2005




S&H still a popular giveaway

What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s that the percentage of catalogs offering free shipping and handling remains so high.
In May 2005, Catalog …

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In Print Channel

August 1, 2005




The incredible shrinking woodworkers universe

To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists, woodworkers can buy their hardware, hand tools, power tools, and project patterns …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

July 21, 2005




SEM Top 10: Monitor Brand vs. Nonbrand

Digging into the details can help you win sales from each advertising dollar. To maximize return on their paid-search efforts, savvy direct marketers slice and dice their reports, analyzing results by phrase concept, copy, landing page, engine, and time of …

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In WEB CHANNEL: SEO/SEM

July 18, 2005




Co-Registration: An Overlooked Prospecting Tool

Among respondents to the December 2004 Ad:Tech survey by MarketingSherpa, 45% considered response to e-mail campaigns to their house list as “great.” That’s a higher response than for any other online marketing tactic surveyed, including paid search, affiliate programs, and …

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In Uncategorized

July 14, 2005




Gaiam Buys Bankrupt Entertainment Firm

A day after Good Times Entertainment filed for Ch. 11 bankruptcy protection, Broomfield, CO-based multititle cataloger Gaiam signed a definitive agreement to acquire the bankrupt New York-based media company for $40 million in cash. The deal, subject to approval by the bankruptcy …

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In News

July 11, 2005




Four Steps to Profitable Personalization

In today’s world of e-mail, text messages, and other emerging communications technologies, getting a person’s attention is an increasingly difficult challenge. With so many messages being thrown at them, people are less likely to respond to a “Hey …

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