June 22, 2006




Marketers Losing Interest in AOL Addresses

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.
The banner …

More...

In Email, News

June 9, 2006




Are You Ready for the New Yahoo?

Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during …

More...

In WEB CHANNEL: SEO/SEM

June 9, 2006




Tacoda Goes to the Video

Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. That …

More...

In WEB CHANNEL: SEO/SEM

June 7, 2006




Lillian: In or Out?

Following the May 30 announcement that investment firm Sun Capital Partners had bought gifts and housewares cataloger Lillian Vernon Corp. from Direct Holdings Worldwide, there have been conflicting media reports about the fate of founder Lillian Vernon.
Initially, it was reported …

More...

In News

June 7, 2006




School Specialty Posts a 4Q Loss

While multititle educational products cataloger School Specialty posted record sales for fiscal 2006, the Greenville, WI-based marketer recorded a loss for the fourth quarter. The company’s fourth quarter and fiscal year ended April 29.
Fourth-quarter revenue increased 3.2%, to $180.9 million, compared to $175.2 …

More...

In News

June 1, 2006




From print to screen

With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually presented as a link on the e-commerce site, interactive catalogs generally mirror offline print books; online visitors use their mouse to “…

More...

In Webchannel

June 1, 2006




NAME YOUR PRICE

It’s been less than a decade since the word “multichannel” came into use to describe selling through more than one medium. But the complex new world of multichannel merchandising includes potential pitfalls that at best may confuse customers and at …

More...

In Channel Integration, Cross Channel

June 1, 2006




The great outdoors catalog universe

Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors and recreation catalogs has climbed nearly 14% during the past two years, according to New York-based media …

More...

In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Not much March madness

This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm Direct Media logged in 1,158 consumer books during the first three months of 2006. That’s an increase of …

More...

In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Time for a change?

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for repairs. A company’s relationship with its list broker can be a case …

More...

In Channel Integration, Cross Channel

  1. 1
  2. ...
  3. 184
  4. 185
  5. 186
  6. 187
  7. 188
  8. 189
  9. 190
  10. ...
  11. 274