September 1, 2007




Catalog mail slows to a crawl

June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct …

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In Catalog, Data & Analytics

September 1, 2007




Keep an eye on the experience

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when …

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In Analytics, Channel Integration

August 31, 2007




2007 MCM Awards Judges

Judges 2007

PRINT CHANNEL

GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group
MICHAEL BAUM, president, The Guild
MONIQUE BERGER, director of print production, The Territory Ahead
JOHN BORTA, managing director, Expo Marketing Group
SUZANNE CAMPBELL, director, catalog creative, Office Depot
CHRIS …

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In Channel Integration, Cross Channel

August 30, 2007




Mal Dunn Owed Six-Figure Sums to List and Data Suppliers

(Direct Newsline) List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc. Several list providers, including American List Counsel and IMS List Management, are owed five- or six-figure sums. So are data …

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In Affiliate, Data & Analytics

August 30, 2007




Taking SEM to the Next Level

Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth. Marketers in various industries have jumped on the SEM bandwagon, recognizing that search is about as close to the holy grail of advertising …

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In Ecommerce, Webchannel

August 23, 2007




Melissa Dowling Takes Top Edit Spot at Multichannel Merchant

Melissa Dowling has been named editor-in-chief of Multichannel Merchant, effectively immediately.
She replaces Sherry Chiger, who left the magazine in June.
Dowling will have the primary responsibility of developing content across a multimedia franchise that includes Multichannel Merchant magazine, its …

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In News

August 16, 2007




Specialists Acquiring 21st Century Marketing

At the Direct Marketing Association’s List Day event in New York on Aug. 2, Specialists Marketing Services president Lon Mandel said his companies would acquire two firms over the next 45 days. The first one was officially announced Wednesday.
The Weehawken, NJ-based …

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In Data & Analytics, News

August 4, 2007




Eight From Eight By Eight

(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, …

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In Affiliate, Channel Integration

September 1, 2003




Restructuring at Eziba

What started out as a rough year for North Adams, MA-based global gifts marketer Eziba seems to be improving.
First there was a harrowing roof collapse at its third-party fulfillment provider’s warehouse that ruined merchandise and disrupted sales. Then Eziba …

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In Lists & Data - Business-14-05-2013

August 1, 2007




The Fulfillment Doctor On: Scripted Demos and the OMS

Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don’t ever seem to see the whole system or the …

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In Lists & Data - Business, Operations & Fulfillment

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