March 19, 2007




Amazon Thinking Outside The Box With Inserts

Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
Sam Wheeler, director of advertising and partnerships for the Seattle-based online behemoth said it has added insert opportunities such as on-the-box …

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In Data & Analytics, Ecommerce

March 19, 2007




Improving Direct Marketing ROI through Advanced Predictive Modeling

Predictive modeling has been widely adopted in the direct marketing industry. So much so, it’s become the direct marketer’s “best friend.”
Although complex statistical algorithms are used “behind the scenes” in developing predictive modeling applications, the overall concept …

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In Channel Integration, Cross Channel

March 12, 2007




Credit Card Statement Stuffers: Potentially In Danger?

With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
No, said Susan Trachtman, marketing manager of Wilmington, DE-based based Chase Credit Card Program, at the Direct Marketing …

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In Channel Integration, Cross Channel

March 7, 2007




Just About Everything You Need to Know Barcode Printer/Applicators

To comment how automated data collection (ADC) has made inventory and material tracking incredibly more efficient would be preaching to the converted. But now that things in the warehouse are moving so smoothly, have you noticed an area where the …

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In Channel Integration, Operations & Fulfillment

March 7, 2007




Developing a Basic Loyalty Strategy

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project, according to Aberdeen Group’s Clicks to Customers report. With …

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In Channel Integration, CRM

March 2, 2007




In Testing, Keep the Baby, Change the Bathwater

(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search …

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In Channel Integration, Cross Channel

March 1, 2007




Mark Your Calendars

Back when the print catalog was your core — if not sole — channel for reaching out to customers, mapping out your promotional calendar was pretty simple: jot down the desired in-home dates for your mailings, and count backward to determine when …

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In Affiliate, Channel Integration

March 1, 2007




Catalog Tracker: Last-Minute Surge in Volume

Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 — no small task, given that the service of Greenwich, CT-based marketing services provider Direct Media had received 4,585 books for the year. Yet that total is down 2.7% …

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In Catalog, Data & Analytics

March 1, 2007




Cracking the Multichannel Code: The Brand Experience

The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement, a logo, a tagline, a color palette, or typography. Instead, brand is …

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In Channel Integration, Cross Channel

March 1, 2007




Six Tips for Training Universal Service Agents

Universal service agents perform a wide variety of tasks in today’s contact center: taking inbound order calls, resolving customer service issues, responding to e-mails, engaging in online chat with Web customers. Sooner or later — if it doesn’t already — your company …

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In Contact Center, Operations & Fulfillment

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