December 1, 2005




Movers & shakers

Quincy, MA-based women’s apparel cataloger/retailer J. Jill Group has named Lisa Bayne executive vice president/chief marketer. She was previously senior vice president, brand for The Gymboree Corp.
Mike Akers has joined Knoxville, TN-based sports-equipment cataloger Power Systems as …

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In Uncategorized

December 1, 2005




Food, glorious food catalogs

From soup to nuts — literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based media brokerage services firm ParadyszMatera puts the active 12-month buyers universe for food catalogs at 8.94 …

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In Lists & Data - Business-14-05-2013, Print Channel

November 30, 2005




Catalogs as Portal: Why You Should Keep On Mailing

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular (and as shopping as a leisure …

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In Channel Integration, Cross Channel

November 28, 2005




Black Friday Postmortem

Now that the takings from the first post-Thanksgiving weekend have been tallied, the question is: Did the holiday shopping season get off to a good start?
The answer depends on whom you ask.
According to AP, shoppers did indeed cram …

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In Uncategorized

November 22, 2005




LookSmart’s 180 Degrees of Vertical Search

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13 “clusters” such as health, home, …

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In Uncategorized

November 17, 2005




‘Tis the Season for Giving

New York-based Spiegel is giving consumers the perfect reason to buy a $3,500 Louis Vuitton suitcase, an $1,800 Chanel camera bag, or a $1,400 Halston jacket encrusted with faux pearls: It’s for a good cause. The general merchandise mailer is donating the …

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In Uncategorized

November 14, 2005




Four Quick Tips for Making List Exchanges Work

Direct Media announced last week that the Alzheimer’s Association was no longer making its file available for rental. The nonprofit group is still making its file available on an exchange basis, however. Indeed, this sort of practice has become …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 14, 2005




How Nonprofits Can Boost List Revenue

Most not-for-profit organizations balk at the idea, but putting their list on the rental market is but one more way to raise revenue. For Mercy Home for Boys and Girls, “it was a decision that was years in the making, …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 9, 2005




Live from Ad:Tech: The Age of “Sisomo”

New York–Traditional direct marketers who believe a campaign’s success depends 80% on the offer and the people it reaches would have been hard pressed to find a point with which they could relate in the Monday afternoon keynote at this week’s …

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In News

November 7, 2005




InfoUSA Buys Millard Group

In perhaps its most significant acquisition yet in the consumer list marketplace, Omaha, NE-based InfoUSA acquired Peterborough, NH-based Millard Group on Nov. 4.
Millard’s list clients are predominantly consumer catalogs and magazines. In contrast, InfoUSA’s flagship division specializes in …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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