May 1, 2005




Christmas in May

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking up on holiday decorating items. Considering what a huge business holiday home decor has become, it’s crucial …

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In Channel Integration, Cross Channel

May 1, 2005




PUMP UP the VALUE

THE DAYS OF MULTICHANNEL marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers now provide multiple response mechanisms — mail, phone, store, Internet — so that customers and prospects can make purchases via …

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In Channel Integration, Marketing

May 1, 2005




Blog-rolling

Pundits of the Chicken Little school are warning that blogs will kill advertising and PR as we know it. With just a few keystrokes, an anonymous blogger can bad-mouth a company; word will spread among the blog’s readers and affiliates (…

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In News

May 1, 2005




Strong outlook for outdoor sports market

Like the outdoors enthusiasts it targets, the outdoors and recreation market is a hardy one. According to New York-based media brokerage services firm ParadyszMatera, the 12-month active universe for outdoor-gear catalogs grew 15.6% last year, to more than 10 million buyers.
All …

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In Uncategorized

April 11, 2005




Bits and Bytes from DMA World Seattle

The theme of this year’s DMA World Seattle, held April 6, was “Relevance and Results.” Not surprisingly, database marketing played a significant role in many of the sessions. Here’s a sampling of suggestions and comments from speakers regarding how to improve …

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In News

April 11, 2005




Live from DMA World Seattle: Consensual Success

Seattle—According to Ernan Roman, understanding the difference between permission marketing and “consensual marketing” generated more than $300 million in incremental revenue for IBM during the past five years. The industry veteran and president of Ernan Roman Direct Marketing explained how …

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In News

April 1, 2005




Out of the gate and into the mail

Mailers started 2005 on an optimistic note. Apparently they were confident that consumers hadn’t spent all their disposable income during the holiday season: Catalog Tracker received 19% more consumer catalogs in January 2005 than it had in January 2004.
A service of Greenwich, CT-based …

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In Ship

April 1, 2005




Critics’ Choice

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you a chance to see where they believe their strengths lie. Of course, like proud parents, they all believe …

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In B2B, Channel Integration

April 1, 2005




LISTINGS

New lists
Woolrich
A manufacturer/marketer of bedding and apparel, Woolrich has more than 102,000 12-month direct buyers. Customers, 55% of whom are women, have an average age of 51 and an average household income of $85,000.
Cost: $115/M
Selects: state, SCF, zip, gender, …

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In News

April 1, 2005




Pet supply catalogers groomed for growth

Sixty-two percent of the nation’s 111 million households include at least one pet, according to the American Pet Products Manufacturing Association. Yet New York-based media brokerage services firm ParadyszMatera estimates that the house file universe for pet supply catalogs is only 2.11 …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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