December 21, 2005




The AOL Winnah: Google, by a Knockout

It’s finally official: America Online and Google confirmed late yesterday that they have agreed to a deal under which Google will pay $1 billion for a 5% stake in AOL and AOL will retain Google as its search provider.
The board …

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In Uncategorized

December 19, 2005




Gazing into Marketing’s Crystal Ball: Managing Analytics

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can “see” into the future. Unlike the traditional carnival clairvoyant gazing into a crystal ball, however, marketers who apply analytical techniques to their marketing programs can gain …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 19, 2005




The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization

This article is the third in a series that examines how each of several existing sales channels–retail, catalog, and the Internet—can create customer acquisition, retention, upsell, and cross-sell opportunities by leading to more-sophisticated multichannel marketing communications and greater connectivity …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 15, 2005




MSN AdCenter Shows Search’s Targeted Future

As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new …

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In Uncategorized

December 15, 2005




Answers.com Offers Just the Facts

In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human …

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In Uncategorized

December 8, 2005




Mandel Buys Back ClientLogic’s List Business

Lon Mandel,CEO of Weehawken, NJ-based Specialists, bought the list management, brokerage,compilation, and insert media business back from Nashville, TN-based ClientLogic. Terms of the deal were not disclosed.
Mandel founded the Specialists in June 1987, in conjunction with majority shareholder …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 8, 2005




QVC Parent Buys ProFlowers Parent

Hoping to build a powerful stable of online properties, Englewood, CO-based Liberty Media, owner of the QVC home shopping network, bought e-tailer Provide Commerce in a deal worth $477 million.
The all-cash deal gives Liberty Media control of Provide’s family of …

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In News

December 1, 2005




Building a Better SHOPPING CART

Shopping-cart abandonment is as old as e-commerce itself. Web merchants have battled the problem largely by redesigning their forms or by streamlining the so-called user experience and cutting the number of pages a customer must go through to complete a …

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In Webchannel

December 1, 2005




LISTINGS

New lists
Limoges Jewelry Masterfile
More than 426,000 consumers have purchased value-priced jewelry from Limoges Jewelry during the past year. Customers, 95% of whom are women, have an average household income of $37,000; they bought via direct mail, space advertising, catalogs, and other …

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In Uncategorized

December 1, 2005




CRITICAL ISSUES & TRENDS

It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark Survey on Critical Issues and Trends reported that their companies had met or exceeded profit goals …

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In Channel Integration, Cross Channel

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