May 15, 2005




On the ad side

According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than four times higher than the 0.20% rate for non-rich media.
Little wonder, then, that while research aggregator eMarketer expects overall …

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In Affiliate, Webchannel

May 15, 2005




In the Pink

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit with Curt Hamann, M.D., president/ CEO of the healthcare products mailer, …

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In Channel Integration, Cross Channel

May 15, 2005




The Proof is in the System

Selecting a proofing system for catalog production can be a complicated process. You have to prioritize such factors as color accuracy, speed, and cost; you also have to consider your product line and target audience to determine how accurate you …

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In Print Channel

May 15, 2005




The Road to Riches

From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information and convenience for e-commerce customers. Of the nation’s 71.5 million Internet-enabled households, more than 98% have a Flash player, according to …

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In Channel Integration, Webchannel

May 15, 2005




Neiman Marcus: $5.1 billion baby

Dallas-based cataloger/retailer The Neiman Marcus Group on May 2 agreed to be acquired by Texas Pacific Group and Warburg Pincus for $100 a share in cash, or $5.1 billion. Texas Pacific and Warburg Pincus will own equal stakes in the company upon …

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In News

May 15, 2005




Variable printing: time to get personal?

With paper prices on the rise and postal rates likely to follow suit next year, more catalogers should be looking into variable data printing, according to panelists at the American Forest & Paper Association’s Annual Paper Week conference, held last month …

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In Print Channel

May 15, 2005




The New Realities of Multichannel

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations (April issue); nearly 80% of consumers use stores, catalogs, and the Internet interchangeably (Adjoined Research Report …

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In Channel Integration

May 15, 2005




LISTINGS

New lists
Irvin’s Country Tinware
Selling Early American-style lighting, furniture, and other decor items, Irvin’s Country Tinware has more than 10,000 12-month catalog and Internet buyers. Customers, 90% of whom are women, spend an average of $103 an order; they have an average …

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In Uncategorized

May 15, 2005




Movers & shakers

Itasca, IL-based office supplies merchant OfficeMax appointed Sam Duncan president/CEO. Duncan was most recently president/CEO of Shopko Stores.
Knoxville, TN-based fitness and sports performance cataloger Power Systems has promoted Kenneth Bradley from vice president of operations to president.

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In Uncategorized

May 5, 2005




Financial Reports: Sharper Image, Gaiam

Sharper Image’s Annual Earnings Tumble 37% San Francisco-based multichannel merchant Sharper Image Corp. (Nasdaq: SHRP) reported lower fourth-quarter and annual earnings, although sales for both the quarter and the year rose.
For the year ended Jan. 31, net earnings fell 37%, to $14.6 …

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