March 1, 2007




List and Data Strategies: Tips for Capturing More Data

The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of …

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In Catalog, Channel Integration

March 1, 2007




Holiday 2007 Countdown

No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season, now is the time to start planning for it. We asked experts in all …

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In Analytics, Channel Integration

February 27, 2007




Beyond the Hype: What Technologies Should You Really Be Looking At?

Walking through the trade show floor at any major call/contact center conference reminds me of the scene in “The Wizard of Oz” in which Dorothy and her companions come to the Great Hall of the Wizard with its flashing …

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In Operations & Fulfillment

February 22, 2007




Make Podcasting Work for Your Business

It’s a fact: People learn better and retain more information when more senses are engaged in the education process. With all a company does to educate consumers, the media, vendors, and staff, podcasting is an ideal way to further …

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In Operations & Fulfillment, Webchannel

February 20, 2007




Five Advanced Database Marketing Techniques to Boost Your Business

Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to …

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In Catalog, Channel Integration

February 10, 2007




Unlocking the Secrets of Co-Reg

Back in the day, co-registration was just that – when Internet users signed up for a mailing list or bought a product, they were given the opportunity to also register with companies that shared some degree of affinity with the original …

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In Catalog, Data & Analytics

February 10, 2007




Four Ways to Improve Marketing ROI Through E-mail

Have you made your New Year’s resolutions this year? Here’s one to put at the top of your list: Resolve to make yourself an effective e-mail marketer. Then watch your bottom line improve.
Most top marketing executives pay …

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In Channel Integration, Cross Channel

February 8, 2007




A Dearth of Search Among Big-Box Retailers

(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization, you’re probably doing better …

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In Ecommerce, News

February 7, 2007




The Skinny on Space Utilization

Finding room in the distribution center for product and necessary processes often ends up being a game of Tetris. Ineffectively placed pieces decrease your time to react, space starts getting tight, and placing new pieces becomes a challenge.
But unlike …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

February 5, 2007




E-mail 2.0: How To Optimize Your 2007 E-mail Marketing

If you’re still grappling with how to maximize your e-mail initiatives, consider these insights and recent tactics.
Instead of e-mail initiatives centered on “batch and blast” one-off efforts, savvy marketers are developing measurable, accountable strategies that leverage the power …

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In Data & Analytics, Ecommerce

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