August 1, 2007




LISTINGS

New lists
Gevalia Spanish Continuity Buyers
This file includes 48,861 paid Spanish-speaking consumers who responded to a trial delivery offer for coffee and a free coffeemaker are listed; more than 70% became regular continuity buyers.
Cost: $100/M
Selects: Quarterly hotline, gender, business, …

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In Data & Analytics, Lists & Data - Business

August 1, 2007




Just like every May

Delivery-wise, May 2007 was almost a carbon copy of May 2006, which was nearly identical to May 2005. Catalog tracker received 360 books in during the month, three more than it did during the same period in 2006 and eight more than in 2005.
But Direct …

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In Channel Integration, Cross Channel

August 1, 2007




I don’t know, you tell me

When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific catalog mailing.
No more. Brookstone now uses fractional allocation, attributing a sale to multiple channels. And it …

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In Affiliate, Analytics

August 4, 2003




Speech Technologies: MORE More Than Just Talk

Speech technologies are poised to finally make the big jump toward common usage by contact centers, according to a recent Forrester Research report. The report, “Speech Technologies: Ready For Prime Time,” by John P. Dalton with Harley Manning and Hwasun …

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In multichannelmerchant.com/opsandfulfillment/news

July 23, 2003




EZiba Strikes Deals with Marshall Field’s, Under the Canopy

Having recently obtained approximately $4 million in funding, along with a new credit line, North Adams, MA-based eZiba is branching out. The cataloger of gifts from artisans around the world, primarily in developing nations, is expanding its product line and venturing …

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In News

July 1, 2007




April mailings inch up

April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April, up 5% from 352 in April 2006. The first rise of the year came after a slow first quarter, in …

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In Catalog, Data & Analytics

July 1, 2007




Hanna Andersson sold to Kellwood

Children’s clothing cataloger/retailer Hanna Andersson Corp. has a new parent. Apparel marketer Kellwood Co. announced in June it is acquiring Hanna Andersson for about $175 million.
What does the $2 billion Kellwood Co., which specializes in branded as well as private-label …

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In News

July 1, 2007




BIG TIME make way for the MCM 100

It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the fact that 83 of the 100 companies with the greatest catalog- and Internet-driven revenue enjoyed year-over-year increases in sales should …

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In Catalog, Channel Integration

July 1, 2007




Techoholics

Some people may fear information technology — but not multichannel marketers.
More than half increased their IT budgets this year. And as Multichannel Merchant’s 2007 IT benchmark survey shows, they’re spending on everything from data warehouses to order management systems.
Better yet, …

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In Channel Integration, Operations & Fulfillment

July 1, 2007




Deciphering Web Data

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display campaign, site visitor behavior, or all three, you have access to information …

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In Data & Analytics, Ecommerce

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