September 1, 2005
Richmond, VA-based cataloger/retailer Circuit City named Dave Mathews senior vice president and president of Circuit City Direct.
Aurora, NY-based ceramics manufacturer/marketer Mackenzie-Childs promoted Jennifer Ellsworth from vice president of product development and marketing to vice president of sales …
August 29, 2005
Offering promotions to customers can increase orders and revenue, says Bethany Beach, DE-based catalog consultant Steve Lett. Promotional offers to prospects can help build your house file, because they tend to increase response rates. As catalogers try to do what …More...
August 17, 2005
Penton Media’s Marketing Research Team
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August 16, 2005
Setting the Scene for ProspectingBy Ann Meyer
Most catalogers’ prospecting plans traditionally focused on the catalog itself. New media and changes in shopping habits and preferences, however, are leading marketers to rewrite their prospecting scripts. But that doesn’t mean …More...
August 11, 2005
San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season’s TV lineup, when DVDs with selections from six new CBS series will be distributed in its stores, catalogs, and customer packages.
August 5, 2005
(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities – including ones from a very surprising channel.
Regulation and higher costs go hand in …
August 4, 2005
Net Loss Widens at Red Envelope
While net revenue for Red Envelope (Nasdaq: REDE) increased 18%, the San Francisco-based gifts cataloger’s net loss widened. For the first quarter ended July 3, the marketer’s net revenue was $25.0 million, compared to $21.1 million …
August 2, 2005
Hoping to further augment its presence in Thailand, Milwaukee-based Brady Corp. acquired Thailand-based Technology Print Supplies and its sister company Technology and Supply Media Co. Terms of the transaction were not disclosed.
Both of the acquired companies manufacture and supply …
August 1, 2005
The following is an excerpt from the Direct Marketing Association’s 2005 Customer Prospecting and Retention Report. David Shepard, president of Dix Hills, NY-based David Shepard Associates, developed and analyzed the results for the DMA. To learn more about the report, visit …More...
August 1, 2005
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage of their prospecting, but they’re also turning to the databases for help enhancing the performance of their …More...