Why You Gotta Be So J. Cruel, J. Crew?

| Daniela Forte

The New York Post reported that Alejandro Rhett, vice president of men’s merchandising for J.Crew, personally delivered the bad news to several workers who were among the 175 layoffs, then partied to celebrate the layoffs with other colleagues.

MCM Tuesday 6-23-15

| Chris Intili

Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM TUESDAY News and Intelligence for the Multichannel Merchant June 23, 2015 How to Align Ecommerce Strategy with Gamification Techniques Gamification has long … Continue Reading →

Personalizing the Customer Experience Across All Touchpoints

| Daniela Forte

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.

How SoccerPro Wins Big at Omnichannel

| MCM Staff

As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.

MCM Thursday 6-18-15

| Chris Intili

Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM THURSDAY News and Intelligence for the Multichannel Merchant June 18, 2015 Creating a Singular Voice Across All Touchpoints For shoe and apparel … Continue Reading →