valentines-day-300

January 28, 2014




Personalization is Key to Snagging Valentine’s Day Shoppers

Maxymiser’s latest research study compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.

According to Maxymiser’s research, the key to snagging the Valentine’s Day customer is …

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In Ecommerce, Marketing

January 27, 2014




Here’s the Digital Birthday Card I Made for My Wife

On Saturday, my wife’s 45th birthday, I made her this digital birthday card. I posted it to Facebook, for all our friends to see, and I was amazed at the likes and the feedback it received.

So I felt that …

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In Blog

Omnichannel, omnichannel fulfillment, omnichannel strategy, retailers, retail, online retail, Operations and Fulfillment, ship to store, ship from store, in-store pickup, OMS Systems, Order Management Systems, order management, order management partner

January 26, 2014




Future of Retail Includes Digitalized Stores

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.

According to a new study conducted by …

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In eCommerce, Must Reads

customer-automation-300

January 22, 2014




Customer Intelligence is the Key to Success

For the last few decades retailers have understood the need to know their customers. In one way or another, we have embraced this concept. Some of us are doing more email segmentation, others are doing display ad targeting and yet …

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In Analytics, Must Reads

big-data-button-300

January 20, 2014




It’s Not About Big Data – It’s About Smart Data

How do you know if your marketing initiatives are working?  Obvious question, right? You track. You measure. You report. But what if what you are tracking, measuring and reporting on is incomplete or worse yet–just plain wrong? It could be …

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In Analytics, Analytics

March 26, 2013




Ship-To-Store In An Omnichannel World

Ship-to-store is an important option for merchants with brick-and-mortar stores because it gives customers options when ordering a product online, according to George Mollo, Founder of GJM Associates in a recent interview.

Mollo said ship-to-store is of value to any …

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In Ecommerce, Marketplaces

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

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In Ecommerce, Must Reads

showrooming

January 7, 2014




Retailers Should Embrace Showrooming

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome?

To …

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In Cross Channel, Ecommerce

10-300

January 1, 2014




10 Things Your Ecommerce Site Must Do In 2014

Staying one step ahead of your competitors with a fresh, innovative, and engaging Ecommerce presence is not just an annual project—it’s a daily challenge. As the year comes to an end and a new one begins, retailers need take …

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In Ecommerce, Marketing

2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

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In 2014 Predictions, Blog

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