5 Ways Retailers Can Add Value to Their Customers

| George Chang

To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.

Registration Now Open for Accelerate 2022

| Amazon

SEATTLE, July 21, 2022 — Amazon (NASDAQ: AMZN) today announced that registration has opened for its annual seller conference, Amazon Accelerate. Accelerate 2022 promises Amazon’s largest seller announcements of the … Continue Reading →

The Winning Formula For Successful Digital Marketing

| Helen Cartwright

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet? Here is what you need to know to be successful in digital marketing.

Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

VoC Data: How to Listen to Shoppers

| David Fletcher

After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.