Why Mobile Is Important for Brands

| Daniela Forte

As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.

O+F Advisor 4-1-15

| Chris Intili

Chief Direct Marketer View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics April 1, 2015 JackThreads Talks About Using Social Media in the Contact Center JackThreads Customer Engagement … Continue Reading →

MCM Tuesday 3-31-15

| Chris Intili

Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant March 31, 2015 Why Retailers Fall Victim to Shopping Cart Abandonment Each year online retailers … Continue Reading →

3 Lessons Learned From Target’s Marketing Approach

| Paul Mandeville

Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.

We’re a Top 40 Omnichannel Retail Influencer to Follow

| Tim Parry

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!

Around the Globe, Shoppers Want More Flexibility

| Tim Parry

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.

Why Lowering Prices Could Be Your Best Sales Strategy

| Chris Thornham

Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.

China to Allow Foreign Ownership of Ecommerce Firms

| Daniela Forte and Mike O'Brien

China announced it will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone. See how regulatory changes have made it easier for retailers and brands to enter the Chinese market.