September 17, 2011
The recession has taught home and garden decor/gifts mailer about Charleston Gardens about the art of the sale catalog—as well as the art of the slim-jim-size book.
Charleston Gardens mailed its first slim-jim sale catalog during the U….
July 24, 2013
While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a new category of mini catalogs can help them …More...
October 2, 2007
After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title. The first edition of Sierra Home & Gift book mailed Sept. 24 to 300,000 customers. “We have …More...
May 1, 2007
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. “I called my production guy in,” recalls Steve Tamke, who at the time was vice president of marketing for bookseller Barnes & Noble, which published a print catalog as …More...
November 1, 2008
If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On top of the added cost of mailing catalogs, paper prices are up, …More...
November 1, 2008
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?
October 25, 2008
So far it’s been a frosty fall in terms of consumer spending. But wholesale school supplies and back to school gear cataloger Raymond Geddes is having a good season, with sales up about 10% over last year.
“Our fall sales …
October 6, 2008