September 17, 2011




Charleston Gardens Testing Slim-Jim Catalogs

The recession has taught home and garden decor/gifts mailer about Charleston Gardens about the art of the sale catalog—as well as the art of the slim-jim-size book.
Charleston Gardens mailed its first slim-jim sale catalog during the U….

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In Catalog

crestline-slim-jim-catalog-300

July 24, 2013




Mini Catalogs Catching On as Economy and Culture Change

While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a new category of mini catalogs can help them …

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In Catalog, List & Data - Consumer

October 18, 2007




Dale and Thomas Popcorn Slim-jims Down

Rather than eat the costs of the May postal rate hike, Dale and Thomas Popcorn has put its catalog on a diet. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim. “For the …

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In Catalog, News

October 2, 2007




Sierra Trading Takes New Title Home

After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title. The first edition of Sierra Home & Gift book mailed Sept. 24 to 300,000 customers. “We have …

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In Catalog, News

May 19, 2007




What’s New in the ACCM Exhibit Hall

We can’t possibly list all the products, services, and upgrades being introduced in the Exhibit Hall at this year’s ACCM. But here’s a selection of the new and the notable:
* A joint venture of VPiColor and Lexigraph, …

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In News

May 1, 2007




The Skinny on Slim-jims

A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. “I called my production guy in,” recalls Steve Tamke, who at the time was vice president of marketing for bookseller Barnes & Noble, which published a print catalog as …

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In Catalog, Operations & Fulfillment

November 1, 2008




Penny Pinchers: Early fall sales for multichannel merchants

If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On top of the added cost of mailing catalogs, paper prices are up, …

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In Affiliate, Channel Integration

November 1, 2008




Pier pressure to be multichannel

I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?

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In Catalog

October 25, 2008




Strong Season for School Supplies Mailer Raymond Geddes

So far it’s been a frosty fall in terms of consumer spending. But wholesale school supplies and back to school gear cataloger Raymond Geddes is having a good season, with sales up about 10% over last year.
“Our fall sales …

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In Uncategorized

October 6, 2008




QCI Direct Titles Slim Down

Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs. The company’s Home Trends, Sleep Solutions and Picket Fence titles have all gone from a full-size to a slim-jim format in the past year—a …

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In Catalog

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