June 1, 2007




USPS May Revise Slim-Jim Specs

Catalogers considering switching to a slim-jim format to save on postage might want to put those plans on hold. The U.S. Postal Service will begin to test a variety of booklets, which by postal definition include slim-jims. The result …

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In Operations & Fulfillment, Print Channel

May 9, 2007




USPS May Revise Slim-Jim Specs

Catalogers considering switching to a slim-jim format to save on postage costs might want to put those plans on hold. The U.S. Postal Service will begin to test a variety of booklets—which by postal definition includes slim-jims. The …

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In News, Operations & Fulfillment

May 28, 2011




Shoes For Crews Launching Healthcare and Industrial Catalogs

Shoes For Crews, which makes and sells slip-resistant footwear for a variety of business-to-business industries, is expanding its healthcare and industrial product lines.
The company plans to launch catalogs to support the initiatives. The healthcare catalog is scheduled to mail …

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In Uncategorized

February 1, 2011




Getting Them to Buy

As with most financials these days, sales for holiday 2010 were pretty good if you compare them with 2009, and great if compared to 2008.
According to the National Retail Federation’s, preliminary stats for 2010 holiday sales, November and December sales rose 5.7%, to $462 billion, …

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In Channel Integration, Cross Channel

June 1, 2010




Make Mine a Mini: Benefits of the Mini Slim Mailer

AFTER READING THE EDITOR’S NOTE “Dropping enthusiasm for automation” in the April edition of Multichannel Merchant, I felt compelled to drop a line.
My partner and I have been ”battling” with the U.S. Postal Service for nearly 30 years in …

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In multichannelmerchant.com/opsandfulfillment/news, Operations & Fulfillment

May 1, 2010




Home Depot’s Mobile Grows; CB2 Catalog Shrinks

Are you checking out the Big Fat Marketing Blog (www.bigfatmarketingblog.com)? Here’s a recent post from MCM senior writer TIM PARRY that you might have missed.
HOME DEPOT MAKES A MOBILE EFFORT
SOMETHING CAME TO MIND last month as …

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In Catalog, Ecommerce

April 1, 2010




Drooping enthusiasm for automation

YOU HAVE TO GIVE THE U.S. POSTAL SERVICE some credit for trying to do right (or, maybe, less wrong) by catalogers in the past two years, with the lower rate hikes and summer mail sales. But it still seems …

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In Catalog

January 26, 2010




Pure Play Sees Value of Direct Mail

XSportsProtective.com has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says …

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In multichannelmerchant.com/ecommerce/news

September 1, 2009




Clarification

In the July cover story “Slimmer pickings,” we stated that printer Arandell Corp. does not plan to invest in the new tabbing technology to accommodate slim-jim catalogs. The machine that Arandell is not equipping with tabbing capability is just for …

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In Catalog

August 1, 2009




Slimmer Pickings

The tall, skinny catalogs affectionately known as slim-jims are soon to be scarce, once the latest U.S. Postal Service modifications kick in on Sept. 8. The main sticking point with the new rules is the requirement for three non-perforated tabs …

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In Catalog

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