Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

Men's Wearhouse and Jos. A. Bank logos

March 11, 2014




Men’s Wearhouse To Acquire Jos. A. Bank for $1.8 Billion

Men’s Wearhouse To Acquire Jos. A. Bank For $65.00 Per Share In Cash (via PR Newswire)
Creates Leading Men’s Apparel Retailer with Enhanced Scale and a Broadened Customer Reach Expects $100-$150 Million of Run-Rate Annual Synergies Men’s Wearhouse Looks Forward to …

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In Ecommerce, Executive

eddie-bauer-300

February 14, 2014




Jos. A. Bank to Acquire Eddie Bauer for $825 Million

Jos. A. Bank has entered into a definitive agreement with Everest Topco LLC, a portfolio company of Golden Gate Capital, under which Jos. A. Bank will acquire Eddie Bauer in an $825 million cash and stock deal.

The purchase price for …

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In News, PR Newswire

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

merge-300

September 3, 2013




Jarden to Acquire Yankee Candle For $1.75 Billion

Jarden Announces Agreement To Acquire Yankee Candle For $1.75 Billion (via PR Newswire)
- Transaction will be accretive to adjusted earnings per share, pre-synergies – Cross-selling and cross-channel opportunities expected to drive top-line growth – Acquisition will enhance overall gross profit …

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In News, PR Newswire

deal_pic

August 12, 2013




Kewill to Acquire Four Soft

Kewill Announces Intention to Acquire Four Soft (via PR Newswire)
GUILDFORD, England and CHELMSFORD, Massachusetts, August 10, 2013 /PRNewswire/ — Game changing transaction to strengthen Kewill’s leadership position in Supply Chain Execution Kewill, a leading provider of multimodal transportation software, announces…

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In Cross Channel, Ecommerce

Hanes_Maidenform_LOGO

July 30, 2013




Hanes to Acquire Maidenform Brands for $575 Million

Clothing retailer Hanes has announced that it will acquire intimate apparel retailer Maidenform to the tune of $575 million.

In a press release issued by Hanes, chairman and chief executive officer, Richard A. Noll said, “Maidenform has great brands that consumers …

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In Cross Channel, Ecommerce

peets-300

March 31, 2014




Razorfish Launches New Partnership Model with Peet’s Coffee & Tea

Razorfish has announced its role as digital agency of record and profit sharing partner for the ecommerce division of Peet’s Coffee & Tea. The partnership model is one that is new to the agency and launches an innovative approach to …

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In Branding, Ecommerce

fabness-300

March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

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