July 23, 2014

Families Following an Omnichannel Back-to-School Shopping Path

Baynote, a provider of personalized customer experience solutions, today revealed the results from its back-to-school shopping survey, conducted in partnership with the e-tailing group.

What they discovered is that consumers are taking advantage of all the options offered to them …


In Infographics, Must Reads


September 23, 2015

How Cultures for Health Nurtures Its Browsers Back to Buy

Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution.

The company worked with Listrak as its email service provider to help them reach back to nearly 40% of …


In Campaign, Ecommerce


November 23, 2015

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday

The 2015 holiday e-commerce season is upon us, and for some leading retailers, it has already arrived: Amazon began offering Black Friday sales last Friday, November 20, a full week prior!

By now, most retailers have finalized their e-commerce site code for …


In Blog, Ecommerce


September 4, 2015

Week in Review: Peak Holiday Season Expectations Continue to Rise

The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.



In Ecommerce, Global


August 22, 2013

IBM Says Mobile Sparks Back-to-School Sales

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report.   IBM attributed back-to-school gains to double-digit growth in mobile sales.

Department stores in particular saw …


In Ecommerce, Mobile


August 12, 2013

Textbooks Makes Top 10 Back-to-School List

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.

AdGooroo examined 318 back-to-school terms.  Each of …


In Ecommerce, Must Reads


August 12, 2013

Teens Ask For Gadgets As They Head Back-to-School

Teenagers are headed back-to-school tech savvy and ready to go,  after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.

According to the 2013 Back-to-School Survey, which was first reported by Yahoo, 15% of …


In Ecommerce, eCommerce

back-to-school, back-to-school shopping, e-retail, ecommerce

August 8, 2013

Merchants Get Creative for Back-to-School

Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.

Kathy Grannis, Sr. director of media relations for the National Retail Federation, said merchants are expected to be …


In Ecommerce, Mobile

JCP Screenshot

August 5, 2013

J.C. Penney Sees Online Growth for Back-to-School

What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales, according to reports.

Sitting …


In Cross Channel, Ecommerce


July 31, 2013

3 Tips to Help Boost Back-to-School Sales

Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season, according to a recent Shopatron blog post.

The back-to-school season …


In Cross Channel, Ecommerce

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