the-week-that-was-300

January 21, 2016




Week in Review: JCPenney is Bringing Back Appliances

[caption id="attachment_79220" align="alignright" width="150"] [Click to enlarge][/caption]After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for …

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In Ecommerce, Global

the-week-that-was-300

October 24, 2015




Week in Review: Sears Goes Back to the Future

Sears has introduced “Meet With An Expert,” a “free and first-of-its-kind service” that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store.

It seems fitting that Sears made this announcement on October 21, 2015, which was “…

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In Data & Analytics, Ecommerce

CulturesforHealth-300

September 23, 2015




How Cultures for Health Nurtures Its Browsers Back to Buy

Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution.

The company worked with Listrak as its email service provider to help them reach back to nearly 40% of …

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In Campaign, Ecommerce

Staples

December 8, 2015




Staples, Office Depot CEOs Fire Back at FTC

The heads of Staples, Inc. and Office Depot, Inc. have fired back against the U.S. Federal Trade Commission, after the government agency announced Monday it would challenge the merger of the two companies in an administrative complaint alleging antitrust …

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In Ecommerce, News

cyber-weekend

November 23, 2015




3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday

The 2015 holiday e-commerce season is upon us, and for some leading retailers, it has already arrived: Amazon began offering Black Friday sales last Friday, November 20, a full week prior!

By now, most retailers have finalized their e-commerce site code for …

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In Blog, Ecommerce

back_to_school_chalk_board_300

August 22, 2013




IBM Says Mobile Sparks Back-to-School Sales

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report.   IBM attributed back-to-school gains to double-digit growth in mobile sales.

Department stores in particular saw …

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In Ecommerce, Mobile

Textbooksimage

August 12, 2013




Textbooks Makes Top 10 Back-to-School List

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.

AdGooroo examined 318 back-to-school terms.  Each of …

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In Ecommerce, Must Reads

crosschannel-devices-full

August 12, 2013




Teens Ask For Gadgets As They Head Back-to-School

Teenagers are headed back-to-school tech savvy and ready to go,  after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.

According to the 2013 Back-to-School Survey, which was first reported by Yahoo, 15% of …

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In Ecommerce, eCommerce

back-to-school, back-to-school shopping, e-retail, ecommerce

August 8, 2013




Merchants Get Creative for Back-to-School

Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.

Kathy Grannis, Sr. director of media relations for the National Retail Federation, said merchants are expected to be …

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In Ecommerce, Mobile

JCP Screenshot

August 5, 2013




J.C. Penney Sees Online Growth for Back-to-School

What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales, according to reports.

Sitting …

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In Cross Channel, Ecommerce

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