beacon-300

September 11, 2014




What Data Can a Beacon Actually Collect?

Buzz continues to build around beacon technology worldwide, an innovation with the potential to transform real-time marketing for nearly every industry, especially retail, events, entertainment and travel. But, to date, there’s been little conversation about the implications of the …

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In Data & Analytics, Omnichannel

Apple Pay

September 9, 2014




Staples, Whole Foods to Accept Apple Pay

Staples and Whole Foods announced Tuesday plans to bring the Apple Pay mobile wallet to its stores, which will make it easy for customers to securely and privately pay for purchases from their iPhone 6, iPhone 6 Plus and Apple Watch.

Apple …

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In News, Payment

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

augmented-reality-glasses-300

September 8, 2014




Wearables are About to Change Retail Customer Service

It’s obvious that wearables have become the new rising star of the consumer electronics industry. Although they have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology.  Therefore, …

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In Customer Service, Must Reads

staples-make-more-happen-300

September 3, 2014




Staples Launches Series of Omnichannel Updates

Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks,  and an app for iPad users.

“The …

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In Engagement, News

store_associte_300

August 27, 2014




Why Customers Still Shop Offline

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase …

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In Ecommerce, Must Reads

best-buy

August 27, 2014




Best Buy Sees Online Spike in Second Quarter

While Best Buy saw its domestic revenue decline by 2.4%, its online revenue increased by 22% or $581 million in the second quarter, the company said in a press release.

Best Buy attributes this increase to substantially improved inventory availability made possible by …

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In Ecommerce, News

ecommerce, OMS, OMS systems, online retail, online retailer, online security, order management, Order Management Systems, point of sale, point of sale system, POS, POS system, retailers

August 26, 2014




Complying With PCI Standards and Protecting Consumer Data Takes a Token Effort

With the drumbeat of bad news about online credit card breaches continuing, retailers must do all they can to protect their valued customers from theft and themselves from massive exposure, losses and brand damage.

As hackers devise new and better …

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In Ecommerce, eCommerce

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

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