October 8, 2014




How Brands are Recognizing Breast Cancer Awareness Month

Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.

Why is cause marketing important to brands?  David Hesskiel, president of the Cause Marketing Forum, said market research shows that consumers …

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In Blog, Ecommerce

holiday-data-santa-hat-300

October 8, 2014




Is There a Blind Spot in Your Holiday Retail Analytics Strategy?

In-store purchasing is on the rise. A 2014 retail survey from Accenture reveals that one in five U.S. shoppers plan to increase their in-store purchases, up from 2013.

As multichannel retailers develop strategies for the upcoming holiday rush, they must address …

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In big data, Channel Integration

omnichannel-strategy-300

April 28, 2014




Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, “…

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In Must Reads, Omnichannel

omnichannel-strategy-300

October 6, 2014




What Shoppers Want: Creating the Integrated Experience

FREE WEBINAR
What Shoppers Want: Creating the Integrated Experience
October 22, 2014 at 2:00PM ET
As offline and online retail commerce continue to converge, a dramatic shift in power from seller to buyer is taking place as part of an overall retail …

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In Up-coming Webinars

supply chain management, supply chain, ecommerce, inventory, inventory management, inventory tracking, brand, brands, brand ambassador, branding, brand loyalty

March 17, 2014




Drive Online and In-store Sales with Cross-Chain Fulfillment

If implemented effectively, omnichannel solutions like ship-from-store and in-store pick up, can produce 2% to 20% incremental chain sales.

The key to success is not just technology, but accurate inventory allocation, intelligent order routing, in-store operations execution, and change management.

“Every retailer …

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In Must Reads, Operations & Fulfillment

Warehouse/Distribution Center, distribution center, distribution centers, Shipping/Delivery, shipping, Operations and Fulfillment, Operations Management, Amazon, Gap, The Gap, Trader Joe's, Lindt, Hobby Lobby, Benjamin Moore

October 1, 2014




Why Exceeding Fulfillment Expectations is the New Holiday Ecommerce Strategy

With each passing year, more ecommerce retailers urge their holiday shoppers to trust that they’ll be on time delivering each gift off their list. When customer care goes the extra mile, and CSR channels are well-prepared for holiday traffic, …

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In Fulfillment, Holiday 2014

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

Amazon, United Kingdom, Amazon UK, UK, same-day delivery, Royal Mail, ecommerce, ecommerce fulfillment, shipping/delivery, shipping, global ecommerce

September 30, 2014




Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved

Once upon a time, when mom-and-pop shops ruled the land, one-on-one relationships between retailers and customers were easy to nurture. Vendors understood their customers’ tastes and knew what they wanted and needed. But the advent of the big-box retailer turned …

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In Ecommerce, Marketing

Ecommerce, ecommerce fulfillment, retail, inventory management, omnichannel, omnichannel fulfillment, omnichannel operations, ship to store, ship from store, in-store pickup, customer experience, shipping, free shipping, Amazon

September 26, 2014




Competing with Free Shipping the Smart Way

Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to …

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In Engagement, Fulfillment

SportChalet300

September 25, 2014




Sport Chalet Re-Launches Website

In an effort to keep up with the evolving expectation of today’s omnichannel consumer, sporting goods retailer Sport Chalet has re-launched its website.

“They revitalized themselves as a business over the years and I think the launch represented that …

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In Ecommerce, Must Reads

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