Shein, Forever 21 Parent Sparc Group Strike Major Deal

| Mike O'Brien

Fast fashion retailers Shein and Forever 21 struck a major deal aimed at cross-promoting brands to a similar audience of younger apparel shoppers heading into a closely-watched holiday season. It’s a marriage of mall, retail and brand experience with a production and distribution machine driven by tech and social savvy. But there’s a shadow cast by concerns over Shein’s business practices.

Hits of the Week 8-25-23

| David Hurwitz

Still uncertain about GenAI’s ability to enhance visual ecommerce experiences? Can it meet rising customer expectations and drive business results? Join our webinar on Wed, Aug. 30 at 2p ET … Continue Reading →

Your 2024 Back-to-School Campaign Planning: Too Soon? Nope

| Karla Crawford Kerr

The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Too soon? Not if you want to make the most of a huge opportunity.

Amazon Charging Non-FBA Sellers, Offers Pittance to Influencers

| Mike O'Brien

Amazon will start charging a 2% per-item fee to merchants using Seller Fulfilled Prime (SFP) starting in October, Bloomberg reports, while the company is offering influencers the equivalent of $25 a video to populate content promoting its listings as it seeks a bulwark against Chinese social giant TikTok.